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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Construire votre audience sur Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Maryland, College Park

      Lean Product Portfolios: Beyond Value Stream Mapping

      Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Product Flow Diagram, Growth Strategies, Market Opportunities, Innovation, Market Research, Customer Analysis

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      디지털 거버넌스

      Skills you'll gain: Cyber Governance, Law, Regulation, and Compliance, Data Ethics, Market Dynamics, Court Systems, Political Sciences, Data Governance, Emerging Technologies, Governance, Automation, Public Administration, Regulatory Compliance, Digital Transformation, Information Privacy, Information Technology, Big Data, Artificial Intelligence

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      S

      Starweaver

      Master Data Storytelling for B2B & B2C Sales

      Skills you'll gain: Data Storytelling, Storytelling, Sales Presentation, Customer Relationship Management (CRM) Software, Sales Strategy, Sales, Customer Relationship Management, B2B Sales, Customer Insights, Data Visualization Software, Dashboard, Business Intelligence, HubSpot CRM, Persuasive Communication, Business Analytics, Salesforce

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Explore Data with Gemini in BigQuery

      Skills you'll gain: Google Cloud Platform, Query Languages, Data Access, Big Data, Business Intelligence, Ad Hoc Analysis, Analysis

      Beginner · Project · Less Than 2 Hours

    • Status: New
      New
      E

      Edureka

      Predictive Modeling with Python

      Skills you'll gain: Probability Distribution, Predictive Modeling, Exploratory Data Analysis, Statistical Inference, Data Analysis, Statistical Analysis, Probability & Statistics, Statistical Hypothesis Testing, Descriptive Statistics, Data Cleansing, Data Validation, Regression Analysis, Feature Engineering, Data Processing, Machine Learning

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      توقع حضور المواعيد الطبية باستخدام Python

      Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Processing, Artificial Intelligence, Predictive Modeling, Data Science, Jupyter, Machine Learning, Python Programming

      Intermediate · Guided Project · Less Than 2 Hours

    • J

      Johns Hopkins University

      Computational and Graphical Models in Probability

      Skills you'll gain: Network Analysis, Statistical Modeling, Bayesian Network, R Programming, Simulations, Applied Mathematics, Graph Theory, Data Analysis, Probability, Statistical Analysis, Markov Model, Probability Distribution, Machine Learning

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Streaming Data to Bigtable

      Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Data Validation

      Beginner · Project · Less Than 2 Hours

    • G

      Google Cloud

      Dikkat Mekanizması

      Skills you'll gain: Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Artificial Neural Networks, Text Mining

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      W

      Whizlabs

      AWS: Security, Management and Governance

      Skills you'll gain: AWS Kinesis, Amazon CloudWatch, AWS Identity and Access Management (IAM), Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Data Security, Amazon S3, Authentications, Identity and Access Management, Key Management, Microservices, Real Time Data, Encryption, Multi-Factor Authentication

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      D

      Duke University

      Inferenzstatistik

      Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Statistical Reporting, Statistical Analysis, Data Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Statistical Software, R Programming, Sampling (Statistics), Probability Distribution, Software Installation

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Construire votre audience sur Facebook Audience Insights: Coursera Project Network
    • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
    • 디지털 거버넌스: Erasmus University Rotterdam
    • Master Data Storytelling for B2B & B2C Sales : Starweaver
    • Explore Data with Gemini in BigQuery: Google Cloud
    • Predictive Modeling with Python : Edureka
    • توقع حضور المواعيد الطبية باستخدام Python: Coursera Project Network
    • Computational and Graphical Models in Probability: Johns Hopkins University
    • Streaming Data to Bigtable: Google Cloud
    • Dikkat Mekanizması: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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