Question 1

What is marketing strategy, and why is it important to learn about?

Accepted Answer

Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.

Question 2

What kinds of careers can I have with an understanding of marketing strategy?

Accepted Answer

A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.

Question 3

Can I learn about marketing strategy by taking online courses on Coursera?

Accepted Answer

Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.

Question 4

What skills or experience do I need to already have, before starting to learn marketing strategy?

Accepted Answer

A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.

Question 5

What kind of people are best suited for roles in marketing strategy?

Accepted Answer

People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.

Question 6

What topics can I study that are related to marketing strategy?

Accepted Answer

Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.

Question 7

What types of places hire people with a background in marketing strategy?

Accepted Answer

People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.

Question 8

How do I know if learning about marketing strategy is right for me?

Accepted Answer

Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.

Question 9

What are the benefits of taking an online Marketing Strategy course?

Accepted Answer

Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.

Question 10

What Marketing Strategy courses are best for training and upskilling employees or the workforce?

Accepted Answer

When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.

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Explore the Marketing Strategy Course Catalog

Bachelor of Arts in Liberal Studies

MBA Business Analytics

Mergers & Acquisitions Graduate Certificate

Global Challenges in Business Graduate Certificate

CPA Pathways Graduate Certificate

Entrepreneurship and Strategic Innovation Graduate Certificate

Graduate Certificate in Accounting Data Analytics

Executive MSc & MSc in Innovation and Entrepreneurship

Certificado en Toma de Decisiones Basadas en Datos

Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

MSc Management

Master of Engineering in Engineering Management

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Frequently Asked Questions about Marketing Strategy

What is marketing strategy, and why is it important to learn about?‎

What kinds of careers can I have with an understanding of marketing strategy?‎

Can I learn about marketing strategy by taking online courses on Coursera?‎

What skills or experience do I need to already have, before starting to learn marketing strategy?‎

What kind of people are best suited for roles in marketing strategy?‎

What topics can I study that are related to marketing strategy?‎

What types of places hire people with a background in marketing strategy?‎

How do I know if learning about marketing strategy is right for me?‎

What are the benefits of taking an online Marketing Strategy course?‎

What Marketing Strategy courses are best for training and upskilling employees or the workforce?‎

Other topics to explore