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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Strategic Leadership & Management

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • O

      O.P. Jindal Global University

      M.A. in International Relations, Security, and Strategy

      Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Survey Creation, Environmental Laws, Environment, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Immigration Law, Public Safety and National Security, Socioeconomics, Governance, Mitigation, Social Studies, Social Sciences, Security Strategy, Conflict Management

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Instructional Design MasterTrack® Certificate

      Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Supply Chain Systems, Operations Management, Supply Chain Planning, Change Management, Business Operations, Process Analysis, Statistical Process Controls, Instructional Design, Materials Management, Continuous Improvement Process, Education Software and Technology, Process Capability, Learning Management Systems, Augmented and Virtual Reality (AR/VR), Technology Strategies, Solution Design, System Implementation

      Credit offered

      Mastertrack · 6 - 12 Months

    • Status: New
      New
      P

      Packt

      Financial & Technical Skills for Business Success

      Skills you'll gain: Financial Statement Analysis, Blogs, Spreadsheet Software, Income Statement, Data Visualization, Excel Formulas, Financial Accounting, Balance Sheet, Data Analysis, Microsoft Excel, Cash Flows, Registration, Web Servers, Content Creation

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Master of Business Administration (iMBA)

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection

      Earn a degree

      Degree · 1 - 4 Years

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Management

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Earn a degree

      Degree · 1 - 4 Years

    • S

      S.P. Jain Institute of Management and Research

      Post Graduate Diploma in Management Online

      Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Design Thinking, Operations Management, Business Valuation, Competitive Analysis, Manufacturing Operations, Business Strategy, Supply Chain Management, Digital Transformation, Consumer Behaviour, Persuasive Communication, Integrated Marketing Communications, Organizational Leadership, Organizational Change, Change Management, Financial Statement Analysis, Portfolio Management, Technical Consulting

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • H

      HEC Paris

      Leading Innovation With Creativity University Certificate

      Skills you'll gain: Design Thinking, Active Listening, Innovation, Creativity, Organizational Structure, Business Modeling, Talent Management, Creative Thinking, Self-Awareness, Initiative and Leadership, Consumer Behaviour, Creative Problem-Solving, Organizational Effectiveness, Intellectual Property, Entrepreneurship, Technology Strategies, Business Strategy, Systems Thinking, Leadership, Strategic Thinking

      University Certificate · 6 - 12 Months

    Marketing Strategy learners also search

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    In summary, here are 10 of our most popular marketing strategy courses

    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Graduate Certificate in Strategic Leadership & Management: University of Illinois at Urbana-Champaign
    • Bachelor of Science in Marketing: University of London
    • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
    • Instructional Design MasterTrack® Certificate: University of Illinois at Urbana-Champaign
    • Financial & Technical Skills for Business Success: Packt
    • Master of Business Administration (iMBA): University of Illinois at Urbana-Champaign
    • Executive MBA: IIT Roorkee
    • Master of Science in Management: University of Illinois at Urbana-Champaign
    • Post Graduate Diploma in Management Online: S.P. Jain Institute of Management and Research

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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