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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Dashboard, Cloud Infrastructure, Identity and Access Management, Big Data, Data Visualization Software, Data Integration, Cloud Security, Performance Tuning, Applied Machine Learning, MLOps (Machine Learning Operations), CI/CD, Data Processing, Data Warehousing, Artificial Intelligence and Machine Learning (AI/ML), Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      GenAI for Digital Marketing and Ecommerce Analysts

      Skills you'll gain: Data Visualization, Data Presentation, E-Commerce, Data Storytelling, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Generative AI, Marketing Analytics, Data Analysis, Business Strategy, Data-Driven Decision-Making, Business Planning, Business Intelligence, Technology Strategies, Data Processing, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Data Mining

      Skills you'll gain: Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Graphing, Big Data, Anomaly Detection, Analytics, Data Validation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      Bayesian Statistics

      Skills you'll gain: Time Series Analysis and Forecasting, Bayesian Statistics, R Programming, Forecasting, Statistical Inference, Statistical Modeling, Technical Communication, Data Analysis, Probability, Statistical Machine Learning, Statistical Methods, Statistical Analysis, Advanced Analytics, Mathematical Modeling, Microsoft Excel, Markov Model, Probability Distribution, Probability & Statistics, Unsupervised Learning, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Salesforce Sales Operations

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Sales Enablement, Customer Relationship Management, Product Knowledge, B2B Sales, Campaign Management, Data Visualization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Business Finance and Data Analysis Fundamentals

      Skills you'll gain: Capital Budgeting, Cash Flows, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Finance, Financial Analysis, Data Visualization, Probability, Statistics, Business Valuation, Financial Statement Analysis, Business Mathematics, Accounting, Return On Investment, General Accounting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Fundamentals of Computing

      Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Probability, Computer Programming, Bioinformatics, Interactive Design, Program Development, Big Data, Python Programming, Mathematical Software, Data Analysis, Theoretical Computer Science, Computer Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Data Analyst

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Visualization Software, Statistical Inference, Spreadsheet Software, Correlation Analysis, Google Sheets, Exploratory Data Analysis, Data Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Optimize Your Instagram Account

      Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Account Strategy, Brand Awareness

      4.2
      Rating, 4.2 out of 5 stars
      ·
      326 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Introduction to Data Analysis Using Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Sales, Marketing Strategies, Market Trend, Process Optimization, Web Design and Development, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Vertex AI Search for Retail: Google Cloud
    • GenAI for Digital Marketing and Ecommerce Analysts: Coursera Instructor Network
    • Data Mining: University of Illinois Urbana-Champaign
    • Bayesian Statistics: University of California, Santa Cruz
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Salesforce Sales Operations: Salesforce
    • Business Finance and Data Analysis Fundamentals: Rice University
    • Fundamentals of Computing: Rice University
    • Meta Data Analyst: Meta
    • How to Optimize Your Instagram Account : Coursera Project Network

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