• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      C

      Coursera

      Instagram Monetization: Collaborate with Brands

      Skills you'll gain: Instagram, Social Media Content, Content Strategy, Marketing Planning, Social Media Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Brand Awareness, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Facebook Content Creation Essentials

      Skills you'll gain: Facebook, Content Creation, Social Media Content, Graphic and Visual Design, Graphic Design, Social Media, Drive Engagement, Video Production, Storytelling, Photo Editing, Generative AI Agents, Writing, Video Editing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Revolución en los medios deportivos: estrategias innovadoras

      Skills you'll gain: Media and Communications, Digital Media Strategy, Social Media Strategy, Content Creation, Social Media, Marketing Strategies, Storytelling, Brand Management, Video Production, Branding, Target Audience, Revenue Management, Online Advertising, Augmented and Virtual Reality (AR/VR), Innovation, E-Commerce, Influencing, Business Modeling, Game Theory, Ethical Standards And Conduct

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      The Modern World, Part One: Global History from 1760 to 1910

      Skills you'll gain: European History, World History, International Relations, Social Sciences, Political Sciences, Economics, Economic Development, Culture, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Instagram Strategy: Effective Content

      Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Target Audience, Content Strategy, Social Media Strategy, Content Marketing, Market Intelligence, Social Media, Target Market, Scheduling, Brand Strategy, Content Creation, Business Priorities

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      N

      Northeastern University

      Fundamentals of Integrated Brand Promotion

      Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Design Thinking

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Search Engine Optimization, Video Editing, Photography, Branding, Social Media Strategy, Content Strategy, Photo Editing, Social Media Campaigns, Storytelling, Drive Engagement, Brand Awareness, Photo/Video Production and Technology, Workflow Management, Marketing Channel, Live Streaming

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Future of Sports Media and Challenges Ahead

      Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Marketing Effectiveness, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Return On Investment, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      815 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      English for Journalism

      Skills you'll gain: Journalism, Research, Oral Expression, Interviewing Skills, Vocabulary, Media and Communications, Grammar, Electronic Media, Digital Publishing, English Language, Storytelling, Editing, Proofreading, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Introduction to Sustainability

      Skills you'll gain: Environmental Policy, Environment, Water Resources, Demography, Energy and Utilities, Environmental Science, Environmental Resource Management, Socioeconomics, Policy Analysis, Natural Resource Management, Systems Thinking, Social Sciences, Trend Analysis, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Mixed · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…272829…383

    In summary, here are 10 of our most popular social media marketing courses

    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Instagram Monetization: Collaborate with Brands: Coursera
    • Facebook Content Creation Essentials: Coursera
    • Revolución en los medios deportivos: estrategias innovadoras: Real Madrid Graduate School Universidad Europea
    • The Modern World, Part One: Global History from 1760 to 1910: University of Virginia
    • Instagram Strategy: Effective Content: Coursera
    • Fundamentals of Integrated Brand Promotion: Northeastern University
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
    • The Future of Sports Media and Challenges Ahead: Real Madrid Graduate School Universidad Europea
    • The Business of Social: Northwestern University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok