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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • D

      DeepLearning.AI

      TensorFlow: Advanced Techniques

      Skills you'll gain: Generative AI, Tensorflow, Computer Vision, Image Analysis, Deep Learning, Keras (Neural Network Library), Applied Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Feature Engineering, Distributed Computing, Computer Graphics, Unsupervised Learning, Network Model, Visualization (Computer Graphics), Network Architecture, Performance Tuning, Machine Learning Methods, API Design, Object Oriented Programming (OOP)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • K

      Keller Williams

      Keller Williams Real Estate Agent

      Skills you'll gain: Lead Generation, Administrative Support, Real Estate, Office Management, Real Estate Sales, Value Propositions, Property and Real Estate, Sales Process, Customer Relationship Building, Real Estate Transactions, Customer Acquisition Management, Sales Management, Organizational Skills, Sales Prospecting, Sales Presentation, Showrooms, Prospecting and Qualification, Closing (Sales), Branding, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      146 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      English for Science, Technology, Engineering, and Mathematics

      Skills you'll gain: Research, Vocabulary, Literacy, English Language, Language Learning, Scientific Methods, Environmental Science, Grammar, Emerging Technologies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      Build Basic Generative Adversarial Networks (GANs)

      Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Image Analysis, Deep Learning, Artificial Neural Networks, Applied Machine Learning, Data Ethics, Computer Vision, Artificial Intelligence, Unsupervised Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • D

      Duke University

      AI Product Management

      Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Data Processing, Personally Identifiable Information

      4.7
      Rating, 4.7 out of 5 stars
      ·
      779 reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      Microsoft 365 Copilot for Leaders

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, ChatGPT, Ideation, Verification And Validation, Data Validation, Succession Planning, Microsoft 365, Target Audience, Business Writing, Generative AI, Microsoft Teams, Leadership, Meeting Facilitation, Organizational Leadership, Productivity Software, Complex Problem Solving, Strategic Communication, Business Leadership, Proposal Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • E

      Emory University

      The Addicted Brain

      Skills you'll gain: Pharmacology, Mental and Behavioral Health, Human Learning, Neurology, Behavioral Health, Socioeconomics, Vulnerability, Health Policy, Laboratory Research, Public Health

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • L

      Lund University

      AI & Law

      Skills you'll gain: Legal Risk, Law, Regulation, and Compliance, Regulation and Legal Compliance, Artificial Intelligence, Intellectual Property, Legal Proceedings, Data Ethics, Labor Law, Legal Research, Innovation, Criminal Investigation and Forensics, Public Administration, Healthcare Industry Knowledge

      4.7
      Rating, 4.7 out of 5 stars
      ·
      673 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Positive Psychology: Applications and Interventions

      Skills you'll gain: Goal Setting, Emotional Intelligence, Personal Development, Overcoming Obstacles, Empathy, Productivity, Positive Behavior Support, Optimism, Self-Awareness, Self-Motivation, Persistence, Growth Mindedness, Cognitive flexibility, Psychology, Creativity, Curiosity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Value Chain Management

      Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Supply Chain Management, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain Systems, Cost Accounting, Supply Chain Planning, Branding, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      D

      Duke University

      Introduction to Genetics and Evolution

      Skills you'll gain: Life Sciences, Molecular Biology, Biology, Biostatistics, Bioinformatics, Environment, Laboratory Research, Taxonomy, Scientific Methods, Experimentation, Mathematical Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
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    Marketing Analytics
    Business Statistics
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    Business English
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    1…272829…303

    In summary, here are 10 of our most popular market research courses

    • TensorFlow: Advanced Techniques: DeepLearning.AI
    • Branding: The Creative Journey: IE Business School
    • Keller Williams Real Estate Agent: Keller Williams
    • English for Science, Technology, Engineering, and Mathematics: University of Pennsylvania
    • Build Basic Generative Adversarial Networks (GANs): DeepLearning.AI
    • AI Product Management: Duke University
    • Microsoft 365 Copilot for Leaders: Vanderbilt University
    • The Addicted Brain: Emory University
    • AI & Law : Lund University
    • Positive Psychology: Applications and Interventions: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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