• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Tools and Practices for Addressing Pandemic Challenges

    Skills you'll gain: Socioeconomics, Epidemiology, Crisis Management, Health Technology, Health Policy, Social Sciences, Infectious Diseases, Social Work, Public Health, Telehealth, Mental Health, Health Informatics, Surveys, Data-Driven Decision-Making, Data Science, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Apps de IA generativa: transforma tu trabajo

    Skills you'll gain: Google Gemini, Google Workspace, Generative AI, AI Security, Agentic Workflows, Prompt Engineering, Large Language Modeling, Enterprise Security, Research Reports

    5
    Rating, 5 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Concepts of Heavy Lifting

    Skills you'll gain: Mechanics, Hydraulics, Construction, Structural Engineering, Structural Analysis, Mechanical Engineering, Construction Engineering, Equipment Design, Construction Inspection, Engineering Practices, Engineering, Engineering Analysis, Safety Standards, Engineering Calculations

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Automation, Creativity, Customer Engagement, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    From Data to Decisions: Making Predictions with AI

    Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced AI Techniques for the Supply Chain

    Skills you'll gain: Image Analysis, Supervised Learning, Applied Machine Learning, Model Evaluation, Anomaly Detection, Convolutional Neural Networks, Machine Learning, Supply Chain, Deep Learning, Classification And Regression Tree (CART), Random Forest Algorithm, Natural Language Processing, Artificial Neural Networks, Customer Demand Planning, Forecasting, Unsupervised Learning

    3.2
    Rating, 3.2 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Merchandising, Product Marketing, Promotional Strategies, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing, Content Creation

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Individual Development Plan (IDP)

    Skills you'll gain: Goal Setting, Strategic Planning, Smart Goals, Planning, Personal Development, Strategic Thinking, Action Oriented, Timelines, Professional Development, Adaptability, Accountability, Self-Awareness, Constructive Feedback, Time Management, Mentorship

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Finance for Decision-Making

    Skills you'll gain: Financial Statements, Financial Acumen, Decision Making, Cost Benefit Analysis, Personal Development, Critical Thinking, Stress Management, Mindfulness

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Introduction to Service Innovation and Management

    Skills you'll gain: Process Improvement, Data-Driven Decision-Making, Performance Improvement, Quality Improvement, Service Design, Health Systems, Process Design, Business Process Improvement, Patient Flow, Healthcare Industry Knowledge, Operations Management, Organizational Change, Organizational Effectiveness, Health Care, Customer experience improvement, Innovation, Change Management, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Construction of Metro Rail Systems

    Skills you'll gain: Construction Engineering, Construction Inspection, Construction, Civil Engineering, Structural Engineering, Construction Management, Laboratory Testing, Engineering Analysis, Structural Analysis, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

1…265266267…340

In summary, here are 10 of our most popular market research courses

  • Tools and Practices for Addressing Pandemic Challenges: Politecnico di Milano
  • Apps de IA generativa: transforma tu trabajo: Google Cloud
  • Concepts of Heavy Lifting: L&T EduTech
  • GenAI for Social Media and Influencer Marketing: Coursera
  • From Data to Decisions: Making Predictions with AI: Vanderbilt University
  • Advanced AI Techniques for the Supply Chain: LearnQuest
  • Ecommerce Listing Course: Simplilearn
  • Individual Development Plan (IDP): University of Minnesota
  • Finance for Decision-Making: S.P. Jain Institute of Management and Research
  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok