Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management
Intermediate · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, Sales, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Customer Analysis, Personalized Service, Communication
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Organizational Change, Workplace inclusivity, Emotional Intelligence, Change Management, Team Motivation, Diversity and Inclusion, Team Building, Resilience, Business Transformation, Conflict Management, Team Leadership, Diversity Awareness, Culture Transformation, Leadership Development, Empathy, Collaboration, Team Management, Initiative and Leadership, Leadership, Communication
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Constructive Feedback, Recognizing Others, Team Motivation, Tactfulness, Performance Review, Performance Management, Employee Performance Management, Staff Management, Emotional Intelligence, Coaching, Creativity, Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Collaboration, Virtual Teams, Collaborative Software, Teamwork, Cross-Functional Collaboration, Professional Development, Meeting Facilitation, Team Management, Communication, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis
Beginner · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Agile Project Management, Team Building, Sprint Planning, Agile Methodology, Meeting Facilitation, Project Management, Sprint Retrospectives, Team Leadership, User Story, Stakeholder Management, Employee Coaching, Analysis, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Skills, Verbal Communication Skills, Interpersonal Communications, Professional Development, Vocabulary, English Language, Language Learning, Oral Comprehension, Education Software and Technology, Communication, Relationship Building, Grammar
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Layout Design, Virtual Environment, Graphic and Visual Design Software, Graphic and Visual Design, Design, Color Matching, Graphic Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours