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    • Strategic Planning

    Strategic Planning Courses Online

    Learn strategic planning for organizational growth. Understand how to set goals, allocate resources, and measure performance.

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    Explore the Strategic Planning Course Catalog

    • F

      Fundação Instituto de Administração

      Planejamento Estratégico de Marketing Digital

      Skills you'll gain: Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning, Marketing Automation

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      Interactive Brokers

      Construction and Real Estate (US)

      Skills you'll gain: Real Estate, Risk Management, Property and Real Estate, Financial Analysis, Return On Investment, Economics, Market Dynamics, Business Metrics, Market Data, Mortgage Loans, Investments, Market Trend, Financial Data, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      CompTIA Cloud+ (CV0-003)

      Skills you'll gain: Cloud Computing Architecture, Cloud Infrastructure, Cloud Computing, Cloud Security, Disaster Recovery, Identity and Access Management, Virtual Machines, Cloud Platforms, Incident Response, Hardening, Cloud Management, IT Security Architecture, Cloud Applications, Microsoft Azure, Scalability, Application Deployment, Network Troubleshooting, Cloud Storage, System Monitoring, Containerization

      Intermediate · Specialization · 1 - 3 Months

    • S

      Scrimba

      Build & Deploy Your Web Dev Portfolio

      Skills you'll gain: HTML and CSS, Cloud Hosting, Web Development, Responsive Web Design, Web Design, UI Components, Application Deployment, Typography

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Risk Management for Cyber Security Managers

      Skills you'll gain: Security Controls, Incident Response, Cyber Risk, Vulnerability Management, Cyber Security Strategy, Vulnerability Assessments, Threat Management, Cybersecurity, Risk Management, Threat Detection, Penetration Testing, Cyber Security Assessment, Business Risk Management, Disaster Recovery, Business Continuity Planning, Compliance Management

      Beginner · Course · 1 - 3 Months

    • B

      Board Infinity

      Fundamentals of Risk-Based and White-Box Test Techniques

      Skills you'll gain: Software Testing, Code Coverage, Test Case, Application Programming Interface (API), API Design, Unit Testing, Test Tools, Test Planning, Integration Testing, Risk Analysis, Risk Management

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Mastering Product Management Interviews: A Strategic Guide

      Skills you'll gain: Technical Product Management, Product Management, Design Thinking, Product Development, Product Roadmaps, Go To Market Strategy, Product Lifecycle Management, Agile Methodology, Market Analysis, Stakeholder Management, Product Design, New Product Development, Interviewing Skills, Storytelling, Product Strategy, Cross-Functional Collaboration, User Story, Data Visualization Software, Estimation, Competitive Analysis

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI and Model Selection

      Skills you'll gain: Generative AI, Applied Machine Learning, Statistical Modeling, Large Language Modeling, AI Personalization, Machine Learning, Systems Integration, Computational Thinking, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Liderança Inclusiva e Inovação

      Skills you'll gain: Diversity and Inclusion, Diversity Programs, Diversity Equity and Inclusion Initiatives, Diversity Awareness, People Management, Cultural Diversity, Innovation, Organizational Leadership, Digital Transformation, Human Resource Strategy, Business Leadership, Leadership, Strategic Leadership, Program Implementation, Employee Engagement

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Web Development in Node.js: Build Your First Website

      Skills you'll gain: Node.JS, Web Development, HTML and CSS, Front-End Web Development, Web Servers, Web Applications, Server Side, Javascript, Middleware, Back-End Web Development

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      IE Business School

      Scale Up Specialization Capstone

      Skills you'll gain: Entrepreneurship, Culture Transformation, Growth Strategies, Market Share, Process Development, Sales, Business Development, Research Reports, Organizational Development, Human Resources, Business Research, Marketing, Operations Management, Organizational Structure, Business Writing

      Intermediate · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Introduction to Social Computing

      Skills you'll gain: Data Ethics, Behavioral Economics, Analytics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Usability, Data Collection, Machine Learning, Psychology

      Intermediate · Course · 1 - 3 Months

    Strategic Planning learners also search

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    In summary, here are 10 of our most popular strategic planning courses

    • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
    • Construction and Real Estate (US): Interactive Brokers
    • CompTIA Cloud+ (CV0-003): Packt
    • Build & Deploy Your Web Dev Portfolio: Scrimba
    • Risk Management for Cyber Security Managers: Packt
    • Fundamentals of Risk-Based and White-Box Test Techniques: Board Infinity
    • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
    • GenAI and Model Selection: Coursera Instructor Network
    • Liderança Inclusiva e Inovação: Fundação Instituto de Administração
    • Web Development in Node.js: Build Your First Website: Coursera Project Network

    Skills you can learn in Business Strategy

    Modeling (25)
    Market (economics) (21)
    Plan (19)
    Planning (16)
    Strategic Management (16)
    Business Model (13)
    Operations Management (13)
    Analytics (12)
    Evaluation (12)
    Project Management (11)
    Supply Chain (10)
    Decision-making (9)

    Frequently Asked Questions about Strategic Planning

    Strategic planning is the process by which an organization sets its goals, defines its path for achieving them, and allocates required resources accordingly. This process of creating a business strategy is important because it establishes agreement around the common goals of an enterprise and provides a shared framework for evaluating progress. Thus, beyond simply helping to guide the annual budget, strategic planning is an important leadership and management tool.

    The strategic planning process can be broken down in a variety of ways, but generally has three phases: strategic analysis, strategy formulation, and strategy implementation. The analysis phase requires a capabilities analysis of the business as well as consideration of its competitive position within the industry structure it operates in. Formulation takes these insights as a basis for setting achievable goals and deciding on appropriate courses of action to achieve them.

    Of course, the most challenging phase of strategic planning is implementation. As any manager knows, even the most careful planning process can never anticipate all the complexities the future holds - particularly considering the rapid changes occurring in our world today. Strategic management means knowing how to adapt to changing circumstances as the business moves forward while continuing to rely upon the goals set in the strategic planning process for guidance.‎

    Every manager in an organization must understand strategic planning, as this process is typically central to setting annual budgets and reporting for each department. Thus, Human resources (HR) managers, sales and marketing managers, financial managers, and other department heads need to be able to provide useful inputs into the planning process as well as participate in its ongoing implementation.

    Strategic planning skills are especially important for top-level executives, such as chief executive officers (CEOs), chief operating officers (COOs), chief financial officers (CFOs), and other “C-suite” positions in a company. These executives are responsible for devising the overarching strategy for the company, establishing the policies required to meet them, and ensuring that managers understand and follow through on their implementation. According to the Bureau of Labor Statistics, chief executives earned a median salary of $184,460 in May 2019, making this a very highly compensated skill set.‎

    Yes. Coursera offers a wide range of business courses as well as Specializations online, including opportunities to learn about strategic planning specifically from top-ranked schools like the University of Virginia and Copenhagen Business School. You can even learn about this skill as part of Coursera’s full-fledged online MBA programs offered by schools like the University of Illinois at Urbana Champaign and Macquarie University.

    Regardless of what your career goals are, or the educational strategy you’re pursuing to achieve them, Coursera lets you learn online on a flexible schedule. Thus, you can learn about strategic planning while continuing to work at your existing job, making this an excellent choice for mid-career professionals as well as business-minded students that want a high-level skill set as they begin their career.‎

    The skills and experience that you might need to already have before starting to learn strategic planning may include experience with organizational management work, assessing company practices and methods, and helping executives to make decisions that could help them guide their organizations in more focused ways. In much the same way that a financial planner helps people understand their investments and how to make the most of their return, strategic planners can help companies set corporate priorities, focus the company’s energy and resources into potentially high ROI activities, and help to strengthen overall operations. Being able to have these skills and experience before learning strategic planning may make you a valuable asset to a team.‎

    The kind of people that are best suited for work that involves strategic planning are those people who display good analytical characteristics for business vision, have leadership confidence, are strong with data and numbers, are computer literate, and can communicate well. People in strategic planning roles usually work in analyzing and assessing business environments to come up with a strategic formulation to organize business units. To do this high-level work, they often are smart, detail-oriented, have agreeable personalities, and can get the job done. These people may also have a bachelor's or master’s degree in accounting, business, finance, or economics.‎

    You might know if learning strategic planning is right for you if you have enthusiasm for directing the level of change in a group, a team, a business, or a corporate organization. Learning about strategic planning can take on many facets, from understanding the basics of a more human resources focus for employee changes to a more technology-based focus for a company-wide change to digital transformation methods. Learning strategic planning can be a strong stepping stone to staying abreast of changes in business processes and practices. Strategic planning is a large field of opportunity for a creative, detail-focused, innovative individual to take, and if this is interesting to you, you may find this to be a rewarding new career path.‎

    Online Strategic Planning courses offer a convenient and flexible way to enhance your knowledge or learn new Strategic Planning skills. Choose from a wide range of Strategic Planning courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Strategic Planning, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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