• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • N

      National Academy of Sports Medicine

      National Academy of Sports Medicine Nutrition Essentials

      Skills you'll gain: Nutrition and Diet, Nutrition Education, Health Assessment, Coaching, Preventative Care, Behavior Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Y

      Yale University

      The Science of Well-Being for Parents

      Skills you'll gain: Stress Management, Mindfulness, Time Management, Emotional Intelligence, Personal Care, Personal Development, Self-Awareness, Child Development, Positive Behavior Support, Resilience, Mental Health

      5
      Rating, 5 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Hospitality Luxury Brand Management

      Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Hotel And Restaurant Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Revenue Management, Brand Loyalty, Business Ethics, Digital Transformation, Personalized Service, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Crisis Management, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      143 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      860 reviews

      Mixed · Course · 1 - 3 Months

    • Y

      Yale University

      Marchés financiers

      Skills you'll gain: Investment Banking, Financial Market, Risk Management, Financial Regulation, Finance, Governance, Portfolio Management, Securities Trading, Banking, Behavioral Economics, Corporate Finance, Non-Profit Accounting, Insurance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Lausanne

      Doping : Sports, Organizations and Sciences

      Skills you'll gain: Laboratory Testing, Biochemistry, Pharmacology, Culture, Social Sciences, Sociology, Arbitration, Cultural Diversity, Law, Regulation, and Compliance, Ethical Standards And Conduct, Governance, Behavioral Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      364 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Cybersecurity and the Internet of Things

      Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Policies, Mobile Security, Security Awareness, Wireless Networks, Information Privacy, Data Security, Emerging Technologies, Enterprise Security, Risk Management Framework

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Leadership and Critical Thinking

      Skills you'll gain: Critical Thinking, Organizational Leadership, Independent Thinking, Positivity, Self-Awareness, Stress Management, Leadership, Resilience, Influencing, Motivational Skills, Decision Making, Personal Development, Leadership Development, Industrial and Organizational Psychology, Strategic Thinking, Leadership and Management, Emotional Intelligence, Optimism, Research, Complex Problem Solving

      4.6
      Rating, 4.6 out of 5 stars
      ·
      297 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      601 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: 3 Steps to High-Performance

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, General Sales Practices, Needs Assessment, Rapport Building, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Telephone Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      70 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Event Marketing, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Proposal Development, Brand Management, Brand Strategy, Strategic Partnership, Stakeholder Communications, Business Development, Advertising, Employee Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…252627…74

    In summary, here are 10 of our most popular consumer behavior courses

    • National Academy of Sports Medicine Nutrition Essentials: National Academy of Sports Medicine
    • The Science of Well-Being for Parents: Yale University
    • Hospitality Luxury Brand Management: Starweaver
    • Gestión de las empresas de alimentación y bebidas: Università Bocconi
    • Marchés financiers: Yale University
    • Doping : Sports, Organizations and Sciences: University of Lausanne
    • Digital Marketing Trends: Coursera Instructor Network
    • Cybersecurity and the Internet of Things: Kennesaw State University
    • Leadership and Critical Thinking: Tecnológico de Monterrey
    • Digital Marketing Capstone: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok