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    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Understanding Large Language Models in Business

      Skills you'll gain: Large Language Modeling, Trend Analysis, Real Time Data, Analytics, OpenAI, Business Marketing, Prompt Engineering, Business Strategy, Application Programming Interface (API), Business Modeling, Generative AI, ChatGPT, Technology Roadmaps, Software Development, Natural Language Processing, Artificial Neural Networks, Content Marketing, Artificial Intelligence, Customer experience improvement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universidad Austral

      Compra programática de medios: Publicidad online en tiempo real

      Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      183 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Marketing, Communication, and PR

      Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Automize Monthly Report Creation with Power Automate

      Skills you'll gain: Microsoft Power Automate/Flow, Document Management, Microsoft Excel, Data Import/Export, Workflow Management, Email Marketing, Microsoft 365

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      L

      Ludwig-Maximilians-Universität München (LMU)

      高阶竞争策略(中文版)

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Business Strategies, Growth Strategies, Product Strategy, Market Dynamics, Competitive Analysis, Market Intelligence, Online Advertising, Consumer Behaviour, Regulatory Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      101 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Communication Skills

      Skills you'll gain: Active Listening, Communication, Team Motivation, Verbal Communication Skills, Business Communication, Interpersonal Communications, Persuasive Communication, Writing, Influencing, Non-Verbal Communication, Business Writing, Rapport Building, Target Audience, Collaboration, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Configurer et modifier le paiement dans Facebook Ad Manager

      Skills you'll gain: Target Audience, Paid media, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Payment Processing

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Market your new business with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      F

      Fundação Instituto de Administração

      A prática da gestão de clubes e federações esportivas

      Skills you'll gain: Media Relations, Organizational Strategy, Marketing, Business Management, Financial Management, Public Relations, Event Management, Organizational Structure, Strategic Marketing, Budget Management, Advertising Sales, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      273 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Digital Marketing Analytics

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML)

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Understanding Large Language Models in Business: Coursera Instructor Network
    • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera Project Network
    • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
    • Marketing, Communication, and PR: Microsoft
    • Fundamentals of Digital Marketing: University of Maryland, College Park
    • Automize Monthly Report Creation with Power Automate: Coursera Project Network
    • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
    • Communication Skills: Packt
    • Configurer et modifier le paiement dans Facebook Ad Manager: Coursera Project Network
    • Market your new business with Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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