• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Agile Dashboards for Data-Driven Decision-Making

      Skills you'll gain: Performance Analysis, Customer Analysis, Performance Measurement, Dashboard, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Financial Analysis, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Align Design Teams with SCAMPER Brainstorming in Miro

      Skills you'll gain: Brainstorming, UI/UX Strategy, Ideation, User Experience Design, Design and Product, Design Thinking, Innovation, Collaborative Software, Creativity, User Interface (UI) Design, Product Improvement, Team Oriented, Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      UBITS

      Agilidad y adaptabilidad para equipos de trabajo

      Skills you'll gain: Culture Transformation, Organizational Change, Organizational Leadership, Change Management, Business Transformation, Strategic Leadership, Organizational Effectiveness, Organizational Strategy, Compensation Strategy, Team Building, Compensation Management, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      UX writing para principiantes

      Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, User Centered Design, Copywriting, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Smarter Content Creation with Microsoft Copilot

      Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Marketing Materials, Ideation, AI Personalization, Web Content, Social Media Content, Content Strategy, Blogs, Brainstorming, Search Engine Optimization

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Publicidad

      Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Digital Marketing, Target Audience, Consumer Behaviour

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Uma Perspectiva Prática da Transformação Digital

      Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Managing for Frictionless Sales

      Skills you'll gain: Sales Enablement, Sales Management, Sales Training, Sales Process, Sales Strategy, Employee Onboarding, Employee Coaching, Process Development, Recruitment, Target Market, Goal Setting, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Our Share: Employee Ownership as a Wealth Sharing Tool

      Skills you'll gain: Employee Engagement, Diversity Equity and Inclusion Initiatives, Social Justice, Workforce Development, Compensation Management, Compensation Strategy, Economics, Policy, and Social Studies, Economic Development, Collaboration, Community Development, Entrepreneurship, Governance, Business Modeling, Business Research, Leadership and Management, Business Transformation, Succession Planning, Research, Business Development

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Transacionando na Blockchain

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Financial Systems, Emerging Technologies, Transaction Processing, Empowerment, Financial Trading, Financial Services, Cryptography, Distributed Computing, Identity and Access Management, Digital Transformation, Information Privacy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      22 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Building Culture in a Scale Up

      Skills you'll gain: Diversity and Inclusion, Team Building, Culture Transformation, Governance, Corporate Strategy, Employee Onboarding, Compliance Management, Go To Market Strategy, Entrepreneurship, Recruitment Strategies, Employee Retention, Organizational Leadership, Leadership and Management, Business Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Implementation

      Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Performance Management, Budget Management

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…231232233…318

    In summary, here are 10 of our most popular marketing strategy courses

    • Agile Dashboards for Data-Driven Decision-Making: Duke University
    • Align Design Teams with SCAMPER Brainstorming in Miro: Coursera Project Network
    • Agilidad y adaptabilidad para equipos de trabajo: UBITS
    • UX writing para principiantes: UBITS
    • Smarter Content Creation with Microsoft Copilot: Microsoft
    • Publicidad: Universidad de Palermo
    • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
    • Managing for Frictionless Sales: HubSpot Academy
    • Our Share: Employee Ownership as a Wealth Sharing Tool: Rutgers the State University of New Jersey
    • Transacionando na Blockchain: INSEAD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok