• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Estimating and Bidding in Construction

    Skills you'll gain: Construction Estimating, Engineering Plans And Specifications, Blueprint Reading, Architectural Drawing, Cost Estimation, Building Information Modeling, Project Estimation, Risk Management, Project Risk Management, Cost Management, Project Controls, Engineering Drawings, Construction Management, Estimation, Bidding, Design Specifications, Construction, Risk Analysis, Presentations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Data Preprocessing, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Classification Algorithms, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Data Manipulation

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Introducción a la Innovación Empresarial y Creación de Valor

    Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Forecasting, Strategic Thinking, Business Strategies, New Product Development, Value Propositions, Entrepreneurship, Trend Analysis

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Process Optimization, Business Technologies, Business Intelligence, Data Analysis, Strategic Thinking, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Habilidades de negociación y comunicación efectiva

    Skills you'll gain: Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Active Listening, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    371 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Prezi para pequeñas empresas

    Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Sales Presentations, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Perspectives in Digital Transformation: Agribusiness

    Skills you'll gain: Digital Transformation, Business Transformation, Sustainability Standards, Operational Efficiency, Business Technologies, Sustainable Business, Internet Of Things, Technology Solutions, Innovation, Market Trend, Trend Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Surviving Disruptive Technologies (On Demand)

    Skills you'll gain: Emerging Technologies, Technology Strategies, Media and Communications, Electronic Media, Business Technologies, Digital Transformation, Business Transformation, Social Media, Innovation, Organizational Change, Competitive Analysis, Case Studies, E-Commerce, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting for Mergers and Acquisitions: Advanced Topics

    Skills you'll gain: Financial Statement Analysis, Mergers & Acquisitions, Corporate Accounting, Financial Modeling, Corporate Tax, Private Equity, Investment Banking, Financial Analysis, Corporate Finance, Tax, Financial Accounting, Accounting, Equities, Consolidation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Management, Product Strategy, Customer Insights, New Product Development, Product Development, Entrepreneurship, Competitive Analysis, Market Opportunities, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy by ie business school
marketing strategy specialist free
1…225226227…377

In summary, here are 10 of our most popular marketing strategy courses

  • Estimating and Bidding in Construction: University of California, Davis
  • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
  • Introducción a la Innovación Empresarial y Creación de Valor: Tecnológico de Monterrey
  • Effective Corporate Communication: Principles & Evolution: Starweaver
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey
  • Prezi para pequeñas empresas: Coursera
  • Perspectives in Digital Transformation: Agribusiness: Banco Interamericano de Desarrollo
  • Surviving Disruptive Technologies (On Demand): University of Maryland, College Park
  • Accounting for Mergers and Acquisitions: Advanced Topics: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok