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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      968 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Learning to Teach Online

      Skills you'll gain: Education Software and Technology, End User Training and Support, Technical Communication, Quality Assurance, Innovation, Digital Transformation, Emerging Technologies, Digital Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado System

      C# Programming for Unity Game Development

      Skills you'll gain: Unity Engine, Debugging, Object Oriented Programming (OOP), Video Game Development, C# (Programming Language), Game Design, Software Design Patterns, Computer Programming, Event-Driven Programming, Data Structures, Integrated Development Environments, Data Storage, Application Development, Software Design, Program Development, UI Components, Cross Platform Development, Scripting, Data Import/Export, Development Environment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Salesforce

      Salesforce Sales Operations

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Sales Enablement, Customer Relationship Management, Product Knowledge, B2B Sales, Campaign Management, Data Visualization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Demand Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      903 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Case Western Reserve University

      Introduction to International Criminal Law

      Skills you'll gain: Trial Preparation, Court Systems, Criminal Investigation and Forensics, Legal Proceedings, Legal Hearings, Litigation and Civil Justice, International Relations, Legal Strategy, Diplomacy, Public Safety and National Security, Ethical Standards And Conduct, Case Law, Intelligence Collection and Analysis, Interactive Learning, Student Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Balance Sheet, Financial Data, Financial Accounting, Product Marketing, Leadership Development, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, General Accounting, Financial Analysis, Team Management, Organizational Leadership, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Corporate Strategy, Market Analysis, Product Development, Market Intelligence, Competitive Analysis, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • É

      École Polytechnique

      How to Write and Publish a Scientific Paper (Project-Centered Course)

      Skills you'll gain: Peer Review, Journals, Scientific Methods, Writing, Research, Research Design, Research Methodologies, Editing, Style Guides, Ethical Standards And Conduct, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      TensorFlow: Advanced Techniques

      Skills you'll gain: Generative AI, Tensorflow, Computer Vision, Image Analysis, Deep Learning, Keras (Neural Network Library), Applied Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Feature Engineering, Distributed Computing, Computer Graphics, Unsupervised Learning, Network Model, Visualization (Computer Graphics), Network Architecture, Performance Tuning, Machine Learning Methods, API Design, Object Oriented Programming (OOP)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    Content Marketing learners also search

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    1…222324…245

    In summary, here are 10 of our most popular content marketing courses

    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Learning to Teach Online: UNSW Sydney (The University of New South Wales)
    • C# Programming for Unity Game Development: University of Colorado System
    • Salesforce Sales Operations: Salesforce
    • Pricing Strategy Optimization: University of Virginia
    • Introduction to International Criminal Law: Case Western Reserve University
    • Claves de la Dirección de Empresas: IESE Business School
    • Engagement & Nurture Marketing Strategies: Northwestern University
    • Intro to International Marketing: Yonsei University
    • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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