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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    The University of Tokyo

    Welcome to Game Theory

    Skills you'll gain: Game Theory, Social Sciences, Negotiation, Behavioral Economics, Economics, Strategic Decision-Making, Decision Making, Business Strategy, Strategic Planning, Probability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Statistical Inference, Business Analytics, Supply And Demand, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Economics, Peer Review, Analytics, Business Economics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    University of Zurich

    Myocardial Infarction

    Skills you'll gain: Cardiology, Chronic Diseases, Rehabilitation, Diagnostic Tests, Anatomy, Sports Medicine, Preventative Care, Blood Pressure, Behavioral Health, Physiology, Pharmacotherapy, Biology, Behavior Management

    4.8
    Rating, 4.8 out of 5 stars
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    465 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
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    64 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
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    143 reviews

    Beginner · Specialization · 3 - 6 Months

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    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Psychological Evaluations, Psychology, Mental Health, Criminal Investigation and Forensics, Human Development, Leadership, Relationship Building, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    95 reviews

    Mixed · Course · 1 - 3 Months

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    I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
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    155 reviews

    Mixed · Course · 1 - 3 Months

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    I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Case Studies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Strategic Marketing, Product Marketing, Target Market, Value Propositions, Market Data

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Policy, Financial Market, International Finance, Financial Modeling, Economics, Policy, and Social Studies, Supply And Demand, Market Dynamics, Consumer Behaviour, Expectation Management

    4.8
    Rating, 4.8 out of 5 stars
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    345 reviews

    Intermediate · Course · 1 - 3 Months

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    L

    Lund University

    Greening the Economy: Lessons from Scandinavia

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Socioeconomics, Environmental Social And Corporate Governance (ESG), Economics, Environmental Policy, Business Strategies, Consumer Behaviour, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
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    606 reviews

    Beginner · Course · 1 - 3 Months

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    Status: Free Trial
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    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Welcome to Game Theory: The University of Tokyo
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign
  • Myocardial Infarction: University of Zurich
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
  • A Story of Economics: A Principles Tale: Rice University
  • 当代应用心理学: Shanghai Jiao Tong University
  • Analysis of Business Problems: IESE Business School
  • Estrategia de marketing: IE Business School
  • Introdução à Análise Macroeconômica: Universidade de São Paulo
  • Greening the Economy: Lessons from Scandinavia: Lund University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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