• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Choosing a Facebook Post Type Based on Desired Engagement

      Skills you'll gain: Facebook, Target Audience, Social Media Content, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Customer Engagement, Business Strategy

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Personalized Marketing at Scale

      Skills you'll gain: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Persona Development, Marketing Automation, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Customer Engagement, Content Creation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pittsburgh

      idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

      Skills you'll gain: Competitive Analysis, Storytelling, Stakeholder Management, Solution Design, Project Planning, Business Planning, Innovation, Product Development, Market Analysis, Presentations, Entrepreneurship, Regulatory Affairs, User Research, Problem Solving, Health Care Procedure and Regulation, Customer Insights

      3.9
      Rating, 3.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك

      Skills you'll gain: Facebook, Advertising Campaigns, Marketing, Social Media Marketing, Campaign Management, Social Media Campaigns, Social Media, Marketing Communications, Instagram, Presentations, Digital Marketing, Performance Reporting, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad Nacional de Colombia

      Patentes: un recorrido desde su significado hasta su búsqueda

      Skills you'll gain: Intellectual Property, Statistical Analysis, Analysis, Legal Research, Research, Competitive Intelligence, Market Research, Technical Standard, Law, Regulation, and Compliance, Innovation, Databases, Vocabulary

      4.9
      Rating, 4.9 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      System Dynamics

      Skills you'll gain: Systems Thinking, Simulations, Process Flow Diagrams, Systems Analysis, Complex Problem Solving, Growth Strategies, Software Visualization, Market Dynamics, Business Modeling, Decision Making

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      商务英语课程:财经英语 Finance & Economics

      Skills you'll gain: Negotiation, Business Communication, Vocabulary, Business Writing, Forecasting, English Language, Budgeting, Verbal Communication Skills, Communication Strategies, Business Ethics, Financial Data, Auditing, Influencing, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Predict Ad Clicks Using Logistic Regression and XG-Boost

      Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis, Machine Learning, Python Programming, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Fundamentals of Product Management

      Skills you'll gain: Product Management, Product Roadmaps, Stakeholder Management, Product Strategy, Cross-Functional Collaboration, Product Lifecycle Management, Product Development, Innovation, Agile Methodology, Key Performance Indicators (KPIs), User Research, Market Analysis, Emerging Technologies, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      إنشاء صفحة أعمال مجانية باستخدام Blogger

      Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Desembaraço Aduaneiro

      Skills you'll gain: International Finance, Competitive Analysis, Payment Systems, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Market Dynamics, Business Strategies, Shipping and Receiving, Negotiation, Verification And Validation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Web3 and Blockchain Leadership for Transformation

      Skills you'll gain: Blockchain, Governance, Business Transformation, Interoperability, Business Leadership, Strategic Partnership, Strategic Leadership, Stakeholder Management, Digital Transformation, Business Strategy, Emerging Technologies, Innovation, Technical Standard

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…215216217…318

    In summary, here are 10 of our most popular marketing strategy courses

    • Choosing a Facebook Post Type Based on Desired Engagement: Coursera Project Network
    • GenAI for Personalized Marketing at Scale: Coursera Instructor Network
    • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
    • مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك: Meta
    • Patentes: un recorrido desde su significado hasta su búsqueda: Universidad Nacional de Colombia
    • System Dynamics: Fundação Instituto de Administração
    • 商务英语课程:财经英语 Finance & Economics: Arizona State University
    • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera Project Network
    • Fundamentals of Product Management: Board Infinity
    • إنشاء صفحة أعمال مجانية باستخدام Blogger: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok