Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Process Optimization, Operational Efficiency, Real Time Data, Social Media Content, Application Programming Interface (API), Content Creation
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Research Design, Statistical Analysis, Data Ethics, Statistical Modeling, Data Science, Data Analysis, Quantitative Research, Regression Analysis, Probability & Statistics, Linear Algebra, Calculus
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Data Analysis
Intermediate · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Customer Analysis, Presentations, Creative Thinking, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Branding, Marketing Design, Marketing Materials, Graphic Design, Brand Management, Media Strategy, Organizational Skills
Intermediate · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Exploratory Data Analysis, Matplotlib, Pandas (Python Package), NumPy, Extract, Transform, Load, Time Series Analysis and Forecasting, Data Analysis, Data Visualization Software, Package and Software Management, Data Science, Python Programming, Jupyter, Statistical Analysis, Graphing, Data Import/Export, Data Manipulation, Data Structures, Ubuntu, Computational Thinking, Mac OS
Beginner · Specialization · 3 - 6 Months

Packt
Skills you'll gain: Alteryx, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Preprocessing, Data Integration, Data Transformation, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software, Excel Formulas
Beginner · Course · 3 - 6 Months
Kennesaw State University
Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Marketing Strategies, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour, Cultural Responsiveness, International Relations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Image Analysis, Computer Vision, Artificial Intelligence, Microsoft Azure, Data Capture, Model Deployment, Text Mining, Classification Algorithms, Document Management
Beginner · Course · 1 - 4 Weeks