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    Sales Courses

    Sales courses can help you learn how to understand customer needs, build relationships, and close deals that drive business growth.

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    Find the Best Sales Course for Your Goals

    • U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      271 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, Customer experience improvement, Customer Engagement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      98 reviews

      Beginner · Specialization · 1 - 3 Months

    • Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Business Development, Customer Engagement, Promotional Strategies, Marketing Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      585 reviews

      Mixed · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      805 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      INSEAD

      Web3 and Blockchain Fundamentals

      Skills you'll gain: Digital Assets, Blockchain, Emerging Technologies, FinTech, Business Transformation, Digital Transformation, E-Commerce, Technical Design, Scalability, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Voice of the Customer (VoC): Enhancing Experiences

      Skills you'll gain: Customer Engagement, Customer Insights, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group, Team Oriented, Social Media

      4.8
      Rating, 4.8 out of 5 stars
      ·
      110 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Salesforce

      Operaciones de ventas de Salesforce

      Skills you'll gain: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Sales, Order Management, Product Knowledge, B2B Sales, Customer Support, Management Reporting, Dashboard

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      Technical University of Munich (TUM)

      Cost Accounting: Profit and Loss Calculation

      Skills you'll gain: Income Statement, Inventory Accounting, Profit and Loss (P&L) Management, Cost Accounting, Gross Profit, Management Accounting, Financial Accounting, Financial Statements, Inventory Management System, Operating Expense

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Foundations of marketing analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Market Research, Customer Insights, R Programming, Data-Driven Decision-Making, Target Market, Data Analysis, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      760 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado System

      Become a Sustainable Business Change Agent

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Organizational Change, Business Reporting, Proposal Development, Environmental Social And Corporate Governance (ESG), Supply Chain Management, Sales Presentation, Leadership and Management, Environmental Issue, Change Management, Stakeholder Engagement, Key Performance Indicators (KPIs), Financial Analysis, Energy and Utilities, Systems Thinking, Business Transformation, Stakeholder Management, Occupational Safety And Health, Proposal Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      350 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad Nacional Autónoma de México

      Introducción a las finanzas

      Skills you'll gain: Financial Analysis, Financial Statements, Working Capital, Financial Controls, Financial Management, Cash Management, Financial Planning, Balance Sheet, Accounts Receivable, Income Statement, Portfolio Management, Cash Flows

      4.6
      Rating, 4.6 out of 5 stars
      ·
      316 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      La química en la producción de alimentos y medicamentos

      Skills you'll gain: Chemistry, Pharmacology, Natural Resource Management, Food and Beverage, Biochemistry, Environment and Resource Management, Chemical Engineering, Pharmaceuticals, Nutrition and Diet, Laboratory Testing, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to sales

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    1…212223…65

    In summary, here are 10 of our most popular sales courses

    • Retail Marketing Strategy: University of Pennsylvania
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • International B2B (Business to Business) Marketing: Yonsei University
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Web3 and Blockchain Fundamentals: INSEAD
    • Voice of the Customer (VoC): Enhancing Experiences : Coursera Instructor Network
    • Operaciones de ventas de Salesforce: Salesforce
    • Cost Accounting: Profit and Loss Calculation: Technical University of Munich (TUM)
    • Foundations of marketing analytics: ESSEC Business School
    • Become a Sustainable Business Change Agent: University of Colorado System

    Why Learn Sales?

    Sales is the practice of building relationships, understanding customer needs, and offering solutions that drive business growth. It’s a key function in nearly every industry, with strong ties to communication, strategy, and customer success. Learning sales can help you develop persuasive skills, grow your influence, and create value in competitive markets.

    Frequently Asked Questions about Sales

    Coursera offers sales courses from institutions like Salesforce, West Virginia University, Microsoft, and HubSpot Academy. You can explore topics like sales strategy, B2B selling, negotiation, customer relationship management (CRM), and digital selling.‎

    Yes. Many sales courses offer a free audit option. This gives you access to video lessons and readings at no cost. If you want to earn a certificate or complete assignments, you’ll need to pay or apply for financial aid.‎

    You’ll learn how to build relationships with customers, understand buyer behavior, present solutions, handle objections, and close deals. Some courses also cover sales technologies like CRMs, pipeline management, and data-driven selling techniques.‎

    No prior experience is required. Many Coursera sales courses are designed for beginners and walk you through core concepts step by step. You can also find more advanced courses if you're already working in sales and want to grow your skills.‎

    Yes. Sales skills are in demand across industries. Whether you're looking to start a career in sales or boost your performance in an existing role, a Coursera course can help you build confidence, learn practical techniques, and earn a certificate to show what you’ve learned.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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