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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      924 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI Data Analyst

      Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Data Synthesis, Microsoft Excel, Productivity, Infographics, Document Management, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Large Language Modeling, Data Import/Export, Statistical Reporting, Data Integration, Data Transformation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Healthcare Management and Finance

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Capital Budgeting, Price Negotiation, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Resource Utilization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      72 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Florida

      Personal & Family Financial Planning

      Skills you'll gain: Financial Planning, Risk Management, Financial Statements, Investments, Insurance, Cash Management, Income Tax, Financial Management, Credit Risk, Budgeting, Portfolio Management, Equities, Personal Development, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      IBM Front-End Developer

      Skills you'll gain: Bootstrap (Front-End Framework), Software Development Life Cycle, User Centered Design, Cloud-Native Computing, React Redux, NoSQL, Git (Version Control System), GitHub, Webpack, Application Development, MongoDB, React.js, Agile Methodology, HTML and CSS, Front-End Web Development, JavaScript Frameworks, Browser Compatibility, Development Environment, Version Control, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Information Technology (IT) and Cloud Fundamentals

      Skills you'll gain: Software Development Life Cycle, Computing Platforms, Cloud Computing Architecture, Cloud Services, Peripheral Devices, Cybersecurity, Cloud Security, Cloud Infrastructure, Cloud Applications, Cloud Platforms, Network Protocols, Cyber Attacks, Technical Support, Security Awareness, Cloud Storage, Computer Hardware, General Networking, Information Technology, Cloud Computing, Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI Cybersecurity & Privacy for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Crisis Management, Productivity, Incident Response, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Business Ethics, Information Privacy, Personally Identifiable Information, Cross-Functional Collaboration, Threat Detection, Expense Management, Threat Modeling, Creative Thinking, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      T

      The Pennsylvania State University

      Dairy Production and Management

      Skills you'll gain: Nutrition and Diet, Manufacturing and Production, Market Dynamics, Operating Cost, Business Economics, Water Resources, Production Management, Environmental Management Systems, Environment, Molecular Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Law Practice Management Software, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Legal Writing, Legal Research, Data Ethics, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Legal Support, Brainstorming, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      810 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      Business Communication

      Skills you'll gain: Business Writing, Conflict Management, Teamwork, Constructive Feedback, Business Correspondence, Decision Making, Cooperation, Business Communication, Collaboration, Diversity Awareness, Recognizing Others, Mediation, Writing, Organizational Skills, Interpersonal Communications, Concision, Team Motivation, Tactfulness, Performance Review, Employee Performance Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Business Planning, Financial Statements, Keyword Research, Business Strategy, Digital Marketing, People Development, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Accounting, Cash Flows, Financial Forecasting, Income Statement, Organizational Strategy, Profit and Loss (P&L) Management, Social Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      638 reviews

      Beginner · Specialization · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…212223…684

    In summary, here are 10 of our most popular brand management courses

    • Introduction to CRM with HubSpot: Coursera Project Network
    • Generative AI Data Analyst: Vanderbilt University
    • Healthcare Management and Finance: University of Michigan
    • Personal & Family Financial Planning: University of Florida
    • IBM Front-End Developer: IBM
    • Information Technology (IT) and Cloud Fundamentals: IBM
    • Generative AI Cybersecurity & Privacy for Leaders: Vanderbilt University
    • Dairy Production and Management: The Pennsylvania State University
    • Prompt Engineering for Law: Vanderbilt University
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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