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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Compensation Analysis in Law Firms

      Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, Compensation and Benefits, People Analytics, Data-Driven Decision-Making, Benchmarking, Labor Compliance, Payroll, Generative AI, Employee Retention

      Intermediate · Course · 1 - 4 Weeks

    • R

      Rice University

      조직 내에서 다양성, 형평성, 포용성의 정의

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Organizational Development, Organizational Effectiveness, Demography, Human Resource Strategy

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      D

      Dartmouth College

      Prescriptive Analytics

      Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Predictive Analytics, Advanced Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Business Mathematics, Data Science, Process Analysis, Complex Problem Solving, Python Programming, Linear Algebra

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Security Governance, Compliance & Risk Management

      Skills you'll gain: Risk Management, Governance Risk Management and Compliance, Security Management, Compliance Management, Business Risk Management, Security Strategy, Risk Appetite, Enterprise Risk Management (ERM), Cyber Governance, Risk Analysis, Regulatory Compliance, Penetration Testing, Compliance Auditing, Security Controls, Cyber Risk, Vendor Management, Cyber Security Policies, Continuous Monitoring, Security Awareness, Vulnerability Assessments

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      The Freelance Stack: Real project with NextJS and Strapi

      Skills you'll gain: Application Deployment, Figma (Design Software), Full-Stack Web Development, React.js, JavaScript Frameworks, Content Management Systems, Cascading Style Sheets (CSS), Front-End Web Development, UI/UX Strategy, UI Components, Responsive Web Design, Amazon S3, Data Migration

      Intermediate · Course · 1 - 3 Months

    • Z

      Zoho Corporation

      Get Ready to Sell: Guided Projects and Portfolio Development

      Skills you'll gain: Sales Process, Sales Development, Sales, Sales Strategy, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Interviewing Skills, Prospecting and Qualification, Portfolio Management, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Advanced CSS & Responsive Web Design

      Skills you'll gain: Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Version Control, GitHub, Front-End Web Development, Mobile Development, Web Development, Typography

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      F

      Fundação Instituto de Administração

      Tecnologias emergentes para executivos

      Skills you'll gain: Innovation, Digital Transformation, Technical Management, Technology Strategies, Business Transformation, Business Leadership, Emerging Technologies, Business Technologies, Data Strategy, Business Strategies, Technology Solutions, Blockchain, Risk Management, Internet Of Things, Decision Making, Artificial Intelligence

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - 한국어

      Skills you'll gain: Customer Insights, Customer Analysis, Machine Learning Methods, Artificial Intelligence, Sales Strategy, Generative AI, Google Cloud Platform, Predictive Analytics, Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies, Data Modeling

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Security Engineers - Français

      Skills you'll gain: Google Cloud Platform, Application Deployment, Cloud Security, Generative AI, Security Engineering, Security Strategy, System Configuration

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Change Management for Google Workspace Português Brasileiro

      Skills you'll gain: Change Management, Organizational Change, Stakeholder Engagement, Google Workspace, Process Development, Customer Success Management, Customer Communications Management, Organizational Strategy, Training and Development, Communication Strategies, Employee Engagement, Needs Assessment

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      A

      Adobe

      Course 4: Adobe Commerce Best Practice, Case Study, Careers

      Skills you'll gain: Adobe Experience Manager, Project Implementation, E-Commerce, System Implementation, Business-To-Consumer, Solution Architecture, Project Documentation, Product Management, Order Management, User Requirements Documents, Technical Documentation, Project Management, Customer experience strategy (CX), System Configuration, Quality Assurance, Project Planning, Payment Processing and Collection

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular pricing strategy courses

    • GenAI for Compensation Analysis in Law Firms: Coursera Instructor Network
    • 조직 내에서 다양성, 형평성, 포용성의 정의: Rice University
    • Prescriptive Analytics: Dartmouth College
    • Security Governance, Compliance & Risk Management: Packt
    • The Freelance Stack: Real project with NextJS and Strapi: Packt
    • Get Ready to Sell: Guided Projects and Portfolio Development: Zoho Corporation
    • Advanced CSS & Responsive Web Design: Packt
    • Tecnologias emergentes para executivos: Fundação Instituto de Administração
    • Gemini for Data Scientists and Analysts - 한국어: Google Cloud
    • Gemini for Security Engineers - Français: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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