• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      O Mundo dos Negócios das Subscrições

      Skills you'll gain: Customer Success Management, Software As A Service, Customer experience strategy (CX), Business Modeling, Business-To-Consumer, Customer Relationship Management, Revenue Management, B2B Sales, Growth Strategies, Business Strategies, Platform As A Service (PaaS), Infrastructure As A Service (IaaS)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Social Media Campaigns with AI: From Strategy to Design

      Skills you'll gain: Canva (Software), Social Media Campaigns, Social Media, Social Media Marketing, Prompt Engineering, Social Media Content, Social Media Strategy, Instagram, Campaign Management, Marketing Materials, Content Creation, ChatGPT, AI Personalization, Creative Design, Branding

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Theory of the Firm

      Skills you'll gain: Market Dynamics, Economics, Business Economics, Production Management, Supply And Demand, Competitive Analysis, Market Analysis, Price Negotiation, Operating Cost, Decision Making, Strategic Decision-Making, Profit and Loss (P&L) Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The University of Tokyo

      FoundX Startup School Course

      Skills you'll gain: Customer Analysis, Entrepreneurship, Consumer Behaviour, Product Development, Market Research, Design Thinking, Ideation, Product Management, Business Planning, Presentations, Stakeholder Engagement, Business Management, Fundraising, Growth Strategies, Interviewing Skills, Business Relationship Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Product Marketers: Data-Driven Campaigns

      Skills you'll gain: Generative AI, Campaign Management, Marketing Analytics, Marketing Strategies, Online Advertising, Advertising Campaigns, Marketing Effectiveness, Google Ads, Marketing, ChatGPT, Search Engine Marketing, Keyword Research, Analytics, Content Creation, Artificial Intelligence, Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Edureka

      Applied Data Analytics with Python and SQL

      Skills you'll gain: Web Scraping, Data Transformation, SQL, Data Visualization, Data Manipulation, Microsoft SQL Servers, Pandas (Python Package), NumPy, Database Systems, Data Visualization Software, Data Analysis, Python Programming, Programming Principles, Data Cleansing, Data Structures

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Santa Cruz

      GetVirtual: How to Launch Your Online Business

      Skills you'll gain: Proposal Writing, Project Management, Social Media Marketing, Business Communication, Self-Awareness, Entrepreneurship, Marketing, LinkedIn, Branding, E-Commerce, Search Engine Optimization, Business Planning, Communication, Business Process, Web Design and Development, Business Strategy

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gerenciamento de mídias sociais

      Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media, Social Media Marketing, Social Media Strategy, Content Management, Brand Strategy, Content Strategy, Brand Awareness, Instagram, Facebook, Customer Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Schedule Posts to Multiple Platforms using Hootsuite

      Skills you'll gain: Social Media Management, Dashboard, Social Media, Social Media Marketing, Social Media Content, Scheduling, Marketing Automation, Facebook

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      N

      National Taiwan University

      農企業管理學 (Agribusiness Management)

      Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Opportunity Analysis for Global Commerce

      Skills you'll gain: Competitive Analysis, Blockchain, Market Analysis, Market Opportunities, Product Development, Target Market, Project Implementation, Business Planning, Business Analysis, Solution Design, Market Research, Business Strategy, Emerging Technologies, Feasibility Studies, Value Propositions, Decision Making

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Target Market Presentation using Canva

      Skills you'll gain: Canva (Software), Presentations, Sales Presentations, Target Market, Risk Analysis, Marketing Materials, Competitive Analysis, Color Theory, Graphic and Visual Design, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…208209210…345

    In summary, here are 10 of our most popular marketing analytics courses

    • O Mundo dos Negócios das Subscrições: Fundação Instituto de Administração
    • Social Media Campaigns with AI: From Strategy to Design: Coursera Project Network
    • The Theory of the Firm: University of Illinois Urbana-Champaign
    • FoundX Startup School Course: The University of Tokyo
    • GenAI for Product Marketers: Data-Driven Campaigns: Coursera Instructor Network
    • Applied Data Analytics with Python and SQL: Edureka
    • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
    • Gerenciamento de mídias sociais: Meta
    • How to Schedule Posts to Multiple Platforms using Hootsuite: Coursera Project Network
    • 農企業管理學 (Agribusiness Management): National Taiwan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok