• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Quantifying Relationships with Regression Models

      Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Inference, Data Analysis, Statistical Modeling, Statistical Analysis, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Best Practices for Marketing with Facebook Messenger

      Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea Gráficos para las Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Data Analytics Foundations for Accountancy II

      Skills you'll gain: Anomaly Detection, Feature Engineering, Data Ethics, Machine Learning Algorithms, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Supervised Learning, Unsupervised Learning, Scikit Learn (Machine Learning Library), Decision Tree Learning, Classification And Regression Tree (CART), Regression Analysis, Predictive Analytics, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Sensory Science: Conducting Tests

      Skills you'll gain: Experimentation, Product Testing, Laboratory Experience, Research Design, Consumer Behaviour, Target Market, Data Collection, Data Analysis, Recruitment, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Human Capital: Strategic HR and Managing Talent

      Skills you'll gain: Human Capital, Human Resource Strategy, Change Management, Talent Management, Organizational Strategy, HR Tech, Crisis Management, Talent Acquisition, Workforce Development, Team Management, Leadership Development, People Analytics, Cultural Sensitivity, Growth Strategies, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea un Storyboard con Canva

      Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Graphic and Visual Design Software, Content Creation, Writing, User Accounts

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Analysis and Visualization with Generative AI in Excel

      Skills you'll gain: Microsoft Excel, Data Storytelling, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Data Analysis, Data-Driven Decision-Making, Business Reporting, Forecasting, Data Manipulation, Trend Analysis, Generative AI Agents, Natural Language Processing

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Medical Insurance Premium Prediction with Machine Learning

      Skills you'll gain: Data Visualization, Keras (Neural Network Library), Artificial Neural Networks, Interactive Data Visualization, Predictive Modeling, Tensorflow, Applied Machine Learning, Feature Engineering, Data Processing, Predictive Analytics, Data Manipulation, Data Cleansing, Machine Learning, Regression Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Improve Communication Processes Using Gmail

      Skills you'll gain: Gmail, Prioritization, Productivity Software, Email Marketing, Strategic Prioritization, Organizational Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      BigQuery Soccer Data Analysis

      Skills you'll gain: Databases, Big Data, SQL, Data Analysis, Data Science

      3.1
      Rating, 3.1 out of 5 stars
      ·
      9 reviews

      Beginner · Project · Less Than 2 Hours

    • S

      Sciences Po

      Données et Gouvernance Urbaine

      Skills you'll gain: Data Strategy, Data Governance, Social Sciences, Data Security, Governance, Data Ethics, Data-Driven Decision-Making, Market Analysis, Political Sciences, Economics, Information Privacy, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…200201202…323

    In summary, here are 10 of our most popular marketing analytics courses

    • Quantifying Relationships with Regression Models: Johns Hopkins University
    • Best Practices for Marketing with Facebook Messenger: Coursera Project Network
    • Crea Gráficos para las Redes Sociales con Canva: Coursera Project Network
    • Data Analytics Foundations for Accountancy II: University of Illinois Urbana-Champaign
    • Sensory Science: Conducting Tests: University of California, Davis
    • Human Capital: Strategic HR and Managing Talent: University of Michigan
    • Crea un Storyboard con Canva: Coursera Project Network
    • Data Analysis and Visualization with Generative AI in Excel: Microsoft
    • Medical Insurance Premium Prediction with Machine Learning: Coursera Project Network
    • Improve Communication Processes Using Gmail: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok