Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
43credentials
130courses

Related roles

Gain the knowledge and skills you need to advance.

View all
View all

Most popular

Trending now

New releases

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Graduate level learning within reach.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Social Media Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Marketing Materials, Branding

    4.7
    Rating, 4.7 out of 5 stars
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Advertising, Content Creation, Resource Management, Social Media Management, Social Media, Marketing, Social Media Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Storytelling, Instagram, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Content Creation, Social Media Marketing, Graphic and Visual Design Software, Design, Graphic Design, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    46 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Keyword Research, Drive Engagement, Social Media Strategy, Target Market

    3.2
    Rating, 3.2 out of 5 stars
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Customer experience improvement, Organizational Skills, Social Media, Social Media Management, Customer Engagement, Social Media Marketing, Photo Editing, E-Commerce, Customer Service, Product Knowledge, Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Social Media Marketing, Video Editing, Graphic and Visual Design Software, Web Content, Content Creation, Video Production, Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Case Studies, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Graphic Design, Brand Management

    Beginner · Specialization · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Paid media, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea