Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: MySQL, SQL, Relational Databases, Data Analysis, Computer Programming, Computer Science
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Microsoft SQL Servers, Transact-SQL, Data Integration, Cloud Storage, SQL, File Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Creative Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Scientific Visualization, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter
Mixed · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Applied Machine Learning, Predictive Modeling, Microsoft Azure, No-Code Development, Machine Learning, Data Preprocessing, Cloud Deployment, Feature Engineering, Model Evaluation, Data Science, Data Analysis, Classification Algorithms
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows
Build toward a degree
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Manchester
Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Promotional Materials, Content Creation, Advertising, Marketing, Online Advertising
Intermediate · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Data Analysis, Analytics, Statistical Analysis, Data Mining, Spreadsheet Software, Exploratory Data Analysis, Descriptive Analytics, Quantitative Research, Data Processing, Data Cleansing, Data Collection, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software, SQL
Beginner · Course · 1 - 3 Months