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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Advanced Programmer

    Skills you'll gain: SQL, SAS (Software), Database Management, Query Languages, Case Studies, Data Access, Program Development, Statistical Programming, Data Presentation, Scripting, Perl (Programming Language), Data Processing, Automation, Data Integration, Stored Procedure, Data Manipulation, Data Transformation, Debugging, Data Validation, Data Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    405 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Elevate Your Data Science Career

    Skills you'll gain: Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, AI Enablement, Responsible AI, Data Visualization, Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Data Manipulation, Model Evaluation, Natural Language Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    255 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    Mobilités et véhicules électriques

    Skills you'll gain: Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Climate Change Mitigation, Economics, Market Analysis, Environmental Science, Public Policies, Cost Benefit Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Data Analysis

    Skills you'll gain: Descriptive Statistics, Data Analysis, Analytics, Quantitative Research, Sampling (Statistics), Probability & Statistics, Business Analytics, Statistical Analysis, Regression Analysis, Data-Driven Decision-Making, Statistical Hypothesis Testing, Business Analysis, Microsoft Excel, Variance Analysis, Statistical Inference

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Primeros pasos en Visme

    Skills you'll gain: Graphic and Visual Design Software, Marketing Design, Graphic and Visual Design, Graphic Design, Design, Infographics, Presentations, Advertising, Marketing, Project Design, User Accounts, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Security and Privacy for Big Data - Part 1

    Skills you'll gain: Data Security, Cryptography, Information Systems Security, Security Management, Security Requirements Analysis, Data Access, Vulnerability Assessments, Data Management, Information Management, Big Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    586 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Scheduling, Organizational Skills, Marketing, AI Enablement, Content Creation, Project Management, Digital Marketing, ChatGPT, Marketing Strategy and Techniques, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Leading Diverse Teams

    Skills you'll gain: Cross-Functional Team Leadership, Diversity and Inclusion, Intercultural Competence, Diversity Awareness, Workplace inclusivity, Organizational Leadership, Cultural Diversity, Business Leadership, People Development, Leadership, Leadership Development, Global Marketing, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Excel: Master Data, Make Decisions, Tell Stories

    Skills you'll gain: Data Storytelling, Data Presentation, Data Synthesis, Microsoft Excel, Infographics, Data Visualization, Data Analysis, Data Cleansing, ChatGPT, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, LLM Application, Data Quality, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Combining and Analyzing Complex Data

    Skills you'll gain: Statistical Analysis, Data Analysis Software, STATA (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Regression Analysis, Logistic Regression, Informed Consent

    4.2
    Rating, 4.2 out of 5 stars
    ·
    69 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • SAS Advanced Programmer: SAS
  • Generative AI: Elevate Your Data Science Career: IBM
  • Mobilités et véhicules électriques : École Nationale des Ponts et Chaussées
  • Data Analysis: S.P. Jain Institute of Management and Research
  • Primeros pasos en Visme: Coursera
  • Commercial Awareness: Coursera
  • Using GenAI for Tailored Customer Emails: Coursera
  • Security and Privacy for Big Data - Part 1: 28DIGITAL
  • Streamlined Project Management with Trello: AI Integration: Coursera
  • Leading Diverse Teams: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Arts and Humanities
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1095 courses
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Data Science
425 courses
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145 courses
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Math and Logic
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  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
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  • IBM Data Analyst Certificate
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