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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Starweaver

      Introduction to Hospitality Management in the 21st Century

      Skills you'll gain: Hospitality, Hospitality Management, Innovation, Hotels and Accommodations, Customer experience strategy (CX), Customer Service, Food and Beverage, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, AI Personalization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IBM

      IBM Java Developer

      Skills you'll gain: Spring Framework, Cloud-Native Computing, Software Development Life Cycle, Database Design, Hibernate (Java), Docker (Software), Containerization, Git (Version Control System), GitHub, Microservices, HTML and CSS, Front-End Web Development, Object Oriented Programming (OOP), Stored Procedure, Spring Boot, Object-Relational Mapping, Development Environment, Large Language Modeling, Java Programming, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      T

      The Hong Kong University of Science and Technology

      Information Systems Auditing, Controls and Assurance

      Skills you'll gain: Audit Planning, Systems Development Life Cycle, Software Development Life Cycle, Auditing, Information Assurance, Internal Controls, Information Systems Security, Compliance Auditing, Risk Management, Security Controls, Change Management, System Implementation, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Initiating and Planning Projects

      Skills you'll gain: Stakeholder Management, Conflict Management, Project Management, Project Planning, Project Management Life Cycle, Project Documentation, Project Scoping, Project Coordination, Organizational Structure, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Mixed · Course · 1 - 3 Months

    • W

      West Virginia University

      Account Management & Sales Force Design

      Skills you'll gain: Sales Management, Sales Strategy, Account Management, Sales, Sales Process, Inside Sales, General Sales Practices, Selling Techniques, Business Strategy, Outside Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      281 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      AI For Business

      Skills you'll gain: AI Personalization, Generative AI, Data Ethics, HR Tech, Data Governance, Big Data, Machine Learning, Personally Identifiable Information, Data Security, Governance, Business Strategy, Human Resources, Organizational Strategy, Customer Data Management, Credit Risk, Risk Management, Tensorflow, Personalized Service, Data-Driven Decision-Making, People Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Operating Systems and You: Becoming a Power User

      Skills you'll gain: Package and Software Management, File Systems, Microsoft Windows, Desktop Support, Linux, Operating Systems, OS Process Management, Linux Administration, Remote Access Systems, System Monitoring, Command-Line Interface, User Accounts, Systems Administration, Technical Support and Services, File Management, Linux Commands, Software Installation, Identity and Access Management, Authorization (Computing), Virtualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Workforce Planning, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Performance Measurement, Employee Retention, Staff Management, Data Analysis, Predictive Analytics, Network Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Entrepreneurship: Growing Your Business

      Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Design Thinking, Annual Reports, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Entrepreneurship, Philanthropy, Courage, Leadership Development, Strategic Leadership, Corporate Sustainability, Stakeholder Engagement, Professional Development, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Business and Financial Modeling

      Skills you'll gain: Risk Modeling, Financial Statements, Probability Distribution, Mathematical Modeling, Statistical Modeling, Portfolio Management, Regression Analysis, Business Modeling, Financial Modeling, Strategic Decision-Making, Risk Management, Presentations, Decision Making, Data Visualization, Microsoft PowerPoint, Predictive Modeling, Investment Management, Data Modeling, Spreadsheet Software, Google Sheets

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…192021…684

    In summary, here are 10 of our most popular brand management courses

    • Business Analytics: University of Pennsylvania
    • Introduction to Hospitality Management in the 21st Century : Starweaver
    • IBM Java Developer: IBM
    • Information Systems Auditing, Controls and Assurance: The Hong Kong University of Science and Technology
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • Initiating and Planning Projects: University of California, Irvine
    • Account Management & Sales Force Design: West Virginia University
    • AI For Business: University of Pennsylvania
    • Operating Systems and You: Becoming a Power User: Google
    • People Analytics: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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