Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Queen Mary University of London
Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics
Beginner · Course · 1 - 4 Weeks
University of California, Irvine
Skills you'll gain: Verbal Communication Skills, Presentations, Public Speaking, Discussion Facilitation, Non-Verbal Communication, Oral Comprehension, English Language, Peer Review, Active Listening, Communication, Social Skills, Constructive Feedback, Interpersonal Communications, Persuasive Communication, Driving engagement, Student Engagement, Collaboration, Planning, Critical Thinking, Vocabulary
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing
Beginner · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: Video Production, Videography, Post-Production, Video Editing, Course Development, Storyboarding, Media Production, Cinematography, Web Content Accessibility Guidelines, Developing Training Materials, Content Creation, Storytelling, Editing, Writing, Creativity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Emotional Intelligence, Teamwork, Community Organizing, Team Management, Leadership, Strategic Leadership, Empathy, Conflict Management, Social Media, Systems Thinking, Communication, Active Listening
Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Analysis, Storytelling, Technology Strategies, Teamwork, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Stanford University
Skills you'll gain: Philanthropy, Fundraising, Resource Utilization, Social Impact, Community Development, Program Evaluation, Lifelong Learning, Collaboration, Strategic Decision-Making, Professional Networking, Social Media, Research
Mixed · Course · 1 - 3 Months
University of Geneva
Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Investment Management, Financial Market, Portfolio Risk, Business Risk Management, Capital Markets, Risk Analysis, Risk Modeling, Asset Management, Performance Measurement, Investments, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Finance, Equities, Performance Analysis, Business Ethics
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Information Architecture, UI/UX Research, User Research, Agile Software Development, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Usability Testing, Responsive Web Design, Agile Methodology, Kanban Principles, User Flows, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)
Beginner · Professional Certificate · 3 - 6 Months