Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Cognitive flexibility, Hospice, Mental Health Diseases and Disorders, Mental Health, Prenatal Care, Critical Thinking
Build toward a degree
Beginner · Course · 3 - 6 Months

Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe Firefly, Adobe Photoshop, Photo Editing, Storytelling, Adobe Creative Cloud, Generative AI Agents, Image Quality, Color Theory, Generative AI, Photography, Graphic and Visual Design, Graphics Software, Editing, Creative Design, Data Import/Export, Design Software, Design, Creative Thinking, Creativity, Portfolio Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Marketing, Marketing, Driving engagement, Social Media, Project Implementation, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

The Museum of Modern Art
Skills you'll gain: Design Thinking, Art History, Liberal Arts, Lesson Planning, Literacy, Creative Thinking, Aesthetics, Learning Styles, Teaching, Learning Strategies, Social Studies, Empathy, Instructing, Emotional Intelligence, Creativity, Instructional Strategies, Student Engagement, Classroom Management, Curriculum Planning, Self-Awareness
Intermediate · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing
Beginner · Course · 1 - 3 Months

Tsinghua University
Skills you'll gain: Intercultural Competence, Cultural Diversity, Mental Health, Learning Strategies, Culture, Emotional Intelligence, Liberal Arts, English Language, Social Sciences, Literacy, Language Learning, Economics, Interpersonal Communications, Empathy, Psychology, Writing, Research, Business Management, Communication Strategies, Oral Comprehension
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Upselling, Customer Relationship Management, Sales Presentation, Customer Analysis, Negotiation, Price Negotiation, Contract Negotiation, Virtual Teams, Customer Retention, Cross-Channel Marketing, Account Management, Personalized Service, Customer Relationship Building
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Digital Signal Processing, Image Analysis, Computer Vision, Visualization (Computer Graphics), Matlab, Mathematical Modeling, Color Theory, Applied Mathematics
Mixed · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability
Beginner · Course · 1 - 3 Months