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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      أساسيات تحليل البيانات باستخدام بايثون وباندا

      Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Graphing, Exploratory Data Analysis, Data Manipulation, Matplotlib, Jupyter, Data Literacy, NumPy, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Coding and Automation for Data Analysis with Generative AI

      Skills you'll gain: Prompt Engineering, Excel Formulas, Generative AI, Data Pipelines, Data Ethics, Data Processing, Teradata SQL, Debugging, Microsoft Excel, Automation, Artificial Intelligence, Data Analysis, Integrated Development Environments

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Resilient Streaming Analytics Systems on GCP en Español

      Skills you'll gain: Dataflow, Data Pipelines, Google Cloud Platform, Real Time Data, Big Data, Data Processing, Serverless Computing, Query Languages, Analytics, Performance Tuning, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Introducción al procesamiento de lenguaje natural

      Skills you'll gain: Natural Language Processing, Data Processing, Text Mining, Pandas (Python Package), Analysis, Big Data, Unstructured Data, Scikit Learn (Machine Learning Library), Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Brand Identity and Vector Graphics

      Skills you'll gain: Logo Design, Adobe Illustrator, Typography, Graphic and Visual Design, Graphic Design, Design Reviews, Branding, Style Guides, Video Game Development, Animation and Game Design, Design, Design Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Introdução à Ciência e Engenharia de Dados

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Modeling, Data Science, Data Analysis, Business Analytics, Data Processing, Predictive Analytics, Strategic Decision-Making, Databases, Machine Learning Methods

      4.4
      Rating, 4.4 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Harnessing HubSpot AI: Intelligent Marketing Success

      Skills you'll gain: Blogs, Content Marketing, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Digital Content

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain: Instagram, Facebook, Video Production, Social Media Content, Storytelling, Content Creation, Social Media Management, Social Media, Web Analytics and SEO, Content Performance Analysis, Social Media Strategy, Search Engine Optimization, Photography, Branding, Content Strategy, Social Media Campaigns, Drive Engagement, Brand Awareness, Photo/Video Production and Technology, Community Development

      Beginner · Professional Certificate · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Introduction to Linear Algebra and Python

      Skills you'll gain: Linear Algebra, Applied Mathematics, NumPy, Mathematical Software, Data Visualization Software, Jupyter, Mathematical Modeling, Data Science, Python Programming, Data Analysis, Git (Version Control System)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      EIT Digital

      Advanced Recommender Systems

      Skills you'll gain: Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Feature Engineering, Dimensionality Reduction, Machine Learning, Unsupervised Learning, Supervised Learning, Predictive Modeling, Algorithms, Performance Tuning, Data Analysis

      3.8
      Rating, 3.8 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Cold Calling & Prospecting

      Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Selling Techniques, Sales, Telephone Skills, Sales Strategy, Sales Presentations, Setting Appointments, Sales Pipelines, Rapport Building, Communication, Relationship Building

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Compensation: Job Evaluations & Pay Structures

      Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • أساسيات تحليل البيانات باستخدام بايثون وباندا: Coursera Project Network
    • Coding and Automation for Data Analysis with Generative AI: Microsoft
    • Building Resilient Streaming Analytics Systems on GCP en Español: Google Cloud
    • Introducción al procesamiento de lenguaje natural: Universidad Austral
    • Brand Identity and Vector Graphics: Xbox
    • Introdução à Ciência e Engenharia de Dados: Fundação Instituto de Administração
    • Harnessing HubSpot AI: Intelligent Marketing Success: Coursera Project Network
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
    • Introduction to Linear Algebra and Python: Howard University
    • Advanced Recommender Systems: EIT Digital

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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