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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Resilient Streaming Analytics Systems on GCP en Español

      Skills you'll gain: Dataflow, Data Pipelines, Google Cloud Platform, Real Time Data, Big Data, Data Processing, Serverless Computing, Query Languages, Analytics, Performance Tuning, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Pivot Tables in Google Sheets

      Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Collaborative Software, Descriptive Statistics, Data Presentation, Data Manipulation

      Intermediate · Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Introducción a PicsArt para Redes Sociales

      Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Graphical Tools

      4.1
      Rating, 4.1 out of 5 stars
      ·
      20 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • A

      Alibaba Cloud Academy

      Big Data Analysis Deep Dive

      Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage

      4.6
      Rating, 4.6 out of 5 stars
      ·
      33 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Interviewing for DS/AI Roles

      Skills you'll gain: Goal Setting, Interviewing Skills, Professional Networking, Negotiation, Professional Development, Data Science, LinkedIn, Artificial Intelligence, Planning, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Talent Sourcing, Personal Development, Data Analysis, Recruitment, Data Architecture, Presentations, Big Data, Job Analysis, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Practice Exam for Tableau Certified Data Analyst

      Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to use influencer marketing to grow instagram business

      Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing

      1.8
      Rating, 1.8 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      أساسيات تحليل البيانات باستخدام بايثون وباندا

      Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Graphing, Exploratory Data Analysis, Data Manipulation, Matplotlib, Jupyter, Data Literacy, NumPy, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Para a Empresa

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Business Analysis, Organizational Structure, Digital Transformation, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Analysis, Business Management, New Business Development, Transaction Processing, Business Strategy, Competitive Analysis, Payment Systems

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Lead Management with HubSpot

      Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Introducción al procesamiento de lenguaje natural

      Skills you'll gain: Natural Language Processing, Data Processing, Text Mining, Pandas (Python Package), Analysis, Big Data, Unstructured Data, Scikit Learn (Machine Learning Library), Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Brand Identity and Vector Graphics

      Skills you'll gain: Logo Design, Adobe Illustrator, Typography, Graphic and Visual Design, Graphic Design, Design Reviews, Branding, Style Guides, Video Game Development, Animation and Game Design, Design, Design Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Building Resilient Streaming Analytics Systems on GCP en Español: Google Cloud
    • Pivot Tables in Google Sheets: Google Cloud
    • Introducción a PicsArt para Redes Sociales : Coursera Project Network
    • Big Data Analysis Deep Dive: Alibaba Cloud Academy
    • Interviewing for DS/AI Roles: University of California, Irvine
    • Practice Exam for Tableau Certified Data Analyst: SkillUp EdTech
    • How to use influencer marketing to grow instagram business: Coursera Project Network
    • أساسيات تحليل البيانات باستخدام بايثون وباندا: Coursera Project Network
    • Blockchain Para a Empresa: INSEAD
    • Lead Management with HubSpot: HubSpot Academy

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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