What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: Free
Coursera Project Network
Getting started with ImageJ
Skills you'll gain: Image Analysis, Software Installation, Data Analysis, Data Visualization Software, Scientific Visualization, User Interface (UI)
4.4
Rating, 4.4 out of 5 stars
49 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Fundação Instituto de Administração
Análise de Dados para Workforce Management
Skills you'll gain: Workforce Management, People Analytics, Data Mining, HR Tech, Big Data, Workforce Planning, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Data Visualization, Data Processing, Digital Transformation, Human Resources, Data Science, Data Visualization Software, R Programming, Data Manipulation, Machine Learning, Data Structures
4.3
Rating, 4.3 out of 5 stars
63 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
University of Colorado Boulder
Managing, Describing, and Analyzing Data
Skills you'll gain: Sampling (Statistics), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Statistical Software, Statistics, Data Analysis, Statistical Analysis, Probability, Statistical Visualization, Data Manipulation, Histogram
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
33 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
GenAI For Business Analysis: Fine-Tuning LLMs
Skills you'll gain: OpenAI, Large Language Modeling, Real Time Data, Data Manipulation, Generative AI, Python Programming, Artificial Intelligence, Performance Analysis, Customer Analysis, Business Analysis, Data Analysis, JSON
4
Rating, 4 out of 5 stars
6 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Corporate Finance Institute
Advanced Tableau
Skills you'll gain: Star Schema, Data Modeling, Tableau Software, Business Intelligence, Extract, Transform, Load, Dashboard, Performance Tuning, Technical Analysis, Database Design, Data Visualization Software, Data Warehousing, Market Data, Data Presentation, Investment Banking, Exploratory Data Analysis, Tree Maps, Interactive Data Visualization, Data Integration, Market Analysis, Data Storytelling
4.5
Rating, 4.5 out of 5 stars
15 reviews
Advanced · Specialization · 3 - 6 Months
Status: Free Trial
Duke University
Data Visualization and Transformation with R
Skills you'll gain: Version Control, Ggplot2, R Programming, GitHub, Data Visualization Software, Data Visualization, Statistical Methods, Git (Version Control System), Tidyverse (R Package), Exploratory Data Analysis, Data Analysis, Data Science, Data Transformation, Data-Driven Decision-Making, Statistical Programming, Statistical Analysis, Data Manipulation, Data Cleansing
4.7
Rating, 4.7 out of 5 stars
11 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IE Business School
Implementación del Marketing Mix Proyecto Capstone
Skills you'll gain: Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations
4.9
Rating, 4.9 out of 5 stars
26 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
University of Michigan
The Total Data Quality Framework
Skills you'll gain: Data Quality, Data Cleansing, Data Collection, Data Validation, Data Analysis, Data Processing, Threat Detection, Data Access, Sampling (Statistics)
4.6
Rating, 4.6 out of 5 stars
45 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Davis
Computational Social Science Capstone Project
Skills you'll gain: Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Databases, Social Sciences, Data Collection, Unstructured Data, Big Data, Simulations, Data Mining, Machine Learning, Computational Thinking, IBM Cloud, Data Visualization Software
4.6
Rating, 4.6 out of 5 stars
37 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
HubSpot Academy
Sales Enablement
Skills you'll gain: Sales Enablement, Sales Strategy, Sales Management, Lead Generation, Sales, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Persona Development, Customer Analysis, Content Creation, Meeting Facilitation, Service Level Agreement
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Create a Customer Service Survey in Microsoft Forms
Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software
4.8
Rating, 4.8 out of 5 stars
30 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Starweaver
Foundations of Hotel Budgeting and Forecasting
Skills you'll gain: Advanced Analytics, Budget Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Forecasting, Operating Budget, Corporate Sustainability, Revenue Management, Demand Planning, Revenue Forecasting, Financial Statement Analysis, Financial Analysis, Performance Analysis, Trend Analysis, Applied Machine Learning, Performance Metric, Strategic Decision-Making
Beginner · Course · 1 - 3 Months