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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IE Business School

      Gestión de marca y producto

      Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, Product Planning, New Product Development, Product Improvement, Customer Engagement, Business Strategies, Internal Communications, Customer Analysis, Consumer Behaviour, Portfolio Management, Integrated Marketing Communications, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      739 reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      Supply Chain Excellence

      Skills you'll gain: Logistics, Logistics Management, Supply Chain Management, Supply Chain, Manufacturing Operations, Strategic Sourcing, Operations Management, Financial Statement Analysis, Warehouse Management, Forecasting, Supply Chain Planning, Business Operations, Materials Management, Inventory Management System, Transportation Management, Procurement, Supply Chain Systems, Financial Analysis, Cash Flows, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      511 reviews

      Advanced · Specialization · 3 - 6 Months

    • D

      Dartmouth College

      Strategic Leadership: Impact, Change, and Decision-Making

      Skills you'll gain: Decision Making, Creativity, Talent Management, Communication, Innovation, Strategic Decision-Making, Personal Development, Curiosity, Professional Networking, Collaboration, Productivity, Leadership and Management, Team Motivation, People Management, Self-Awareness, Business Leadership, Leadership, Emotional Intelligence, Organizational Leadership, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      605 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Microsoft

      Microsoft Program Management

      Skills you'll gain: Earned Value Management, Stakeholder Management, Program Management, Agile Project Management, Stakeholder Engagement, Project Management Office (PMO), Agile Methodology, Project Performance, Project Schedules, Virtual Teams, Team Building, Conflict Management, Change Management, Project Management Life Cycle, Procurement, Team Management, Solution Delivery, Cost Management, Return On Investment, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • A

      Arizona State University

      Arizona State University TESOL

      Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Language Competency, Pedagogy, Literacy, Learning Strategies, Instructional Strategies, Enthusiasm, Motivational Skills, Oral Expression, Learning Styles, Technology Strategies, Grammar, Language Learning, English Language, Vocabulary, Design Elements And Principles, Self-Awareness, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Michigan

      Python Data Structures

      Skills you'll gain: Data Structures, Python Programming, Programming Principles, Data Import/Export, Data Manipulation, Development Environment, File Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      97K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia

      Managerial Accounting Fundamentals

      Skills you'll gain: Management Accounting, Cost Accounting, Accounting, Cost Benefit Analysis, Cost Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Data Visualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      808 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      V

      Vanderbilt University

      AI Agent Developer

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, OpenAI, Ideation, Verification And Validation, Data Validation, Data Presentation, Productivity, AI Personalization, Document Management, Python Programming, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Personalized Service, Large Language Modeling, Risk Management Framework, Expense Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      V

      Vanderbilt University

      Change Management for Generative AI

      Skills you'll gain: Change Management, Organizational Change, Business Transformation, Generative AI, Scalability, Innovation, Stakeholder Management, Workforce Management, Employee Training, Leadership, Strategic Decision-Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      100 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Introduction to Databases

      Skills you'll gain: Database Design, Database Management Systems, SQL, Relational Databases, Databases, MySQL, Data Integrity, Query Languages, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Columbia University

      Financial Engineering and Risk Management

      Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities (Finance), Investment Management, Financial Systems, Asset Management, Credit Risk, Actuarial Science, Mortgage Loans, Mathematical Modeling, Mathematics and Mathematical Modeling, Applied Mathematics, Financial Trading, Financial Modeling, Risk Modeling, Regression Analysis, Market Liquidity, Capital Markets, Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      371 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Excel Skills for Business: Essentials

      Skills you'll gain: Microsoft Excel, Data Visualization, Spreadsheet Software, Excel Formulas, Data Management, Data Entry, Productivity Software

      4.9
      Rating, 4.9 out of 5 stars
      ·
      50K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…181920…684

    In summary, here are 10 of our most popular brand management courses

    • Gestión de marca y producto: IE Business School
    • Supply Chain Excellence: Rutgers the State University of New Jersey
    • Strategic Leadership: Impact, Change, and Decision-Making: Dartmouth College
    • Microsoft Program Management: Microsoft
    • Arizona State University TESOL: Arizona State University
    • Python Data Structures: University of Michigan
    • Managerial Accounting Fundamentals: University of Virginia
    • AI Agent Developer: Vanderbilt University
    • Change Management for Generative AI: Vanderbilt University
    • Introduction to Databases: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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