• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Leading Positive Change through Appreciative Inquiry

    Skills you'll gain: Leadership Development, Initiative and Leadership, Leadership, Organizational Change, Organizational Development, Organizational Leadership, Empowerment, Culture Transformation, Strategic Leadership, Case Studies, Business Transformation, Change Management, Stakeholder Engagement, Employee Engagement, Storytelling, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    307 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Microsoft 365 Copilot: Personal Productivity for All

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Generative AI, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    260 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Building and Managing Superior Skills

    Skills you'll gain: Smart Goals, Peer Review, Professional Development, Goal Setting, Employee Training, AI Enablement, Personal Development, Performance Appraisal, Job Analysis, Talent Acquisition, Self-Awareness, Coaching, Recruitment Strategies, Test Tools, Constructive Feedback, Benchmarking, Portfolio Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Sourcing Analytics

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    From Zero to Hero - Digital Product Development From Scratch

    Skills you'll gain: Amazon Bedrock, MLOps (Machine Learning Operations), Product Development, User Experience Design, Model Evaluation, Design Thinking, AI Product Strategy, User Research, Amazon Web Services, New Product Development, Generative AI, Innovation, Machine Learning, Design Research, Problem Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    刑法学总论 Criminal Law

    Skills you'll gain: Criminal Investigation and Forensics, Case Law, Social Justice, Civil Law, Legal Proceedings, Legal Research, Law, Regulation, and Compliance, Ethical Standards And Conduct, Case Studies

    3.2
    Rating, 3.2 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Model Evaluation, Unsupervised Learning, Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Analytics, Anomaly Detection, Fraud detection, Machine Learning, Correlation Analysis, Probability & Statistics, Scatter Plots, Market Analysis, Classification Algorithms, Collaborative Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York University

    Fundamentals of Machine Learning in Finance

    Skills you'll gain: Supervised Learning, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Decision Tree Learning, Machine Learning, Financial Trading, Reinforcement Learning, Scikit Learn (Machine Learning Library), Financial Services, Regression Analysis, Correlation Analysis, Exploratory Data Analysis, Portfolio Management, Python Programming, Artificial Neural Networks

    3.7
    Rating, 3.7 out of 5 stars
    ·
    341 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Introduction to Statistical Analysis: Hypothesis Testing

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, SAS (Software), Regression Analysis, Statistical Methods, Probability & Statistics, Statistical Modeling, Plot (Graphics), Statistical Inference

    4.7
    Rating, 4.7 out of 5 stars
    ·
    174 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Operations and Process Management

    Skills you'll gain: Process Improvement, Process Management, Business Process, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Continuous Improvement Process, Process Mapping, Quality Management, Operational Excellence, Lean Six Sigma, Organizational Change, Return On Investment, Change Management, Performance Measurement, Risk Management, Business Technologies, Project Management, Pareto Chart

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    187 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Culture, Cultural Diversity, Management Training And Development, Intercultural Competence, B2B Sales, Target Market, Market Opportunities, Business Marketing, Human Resources, Human Resources Management and Planning, Organizational Strategy, Marketing Strategies, Organizational Structure, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    P

    Princeton University

    Imagining Other Earths

    Skills you'll gain: Biology, Physical Science, Biochemistry, Physics, Environment, Microbiology, Environmental Science, Scientific Methods, Research, Mathematical Modeling, Systems Of Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    405 reviews

    Mixed · Course · 3 - 6 Months

1…174175176…340

In summary, here are 10 of our most popular market research courses

  • Leading Positive Change through Appreciative Inquiry: Case Western Reserve University
  • Microsoft 365 Copilot: Personal Productivity for All: Vanderbilt University
  • Building and Managing Superior Skills: The State University of New York
  • Sourcing Analytics: Rutgers the State University of New Jersey
  • From Zero to Hero - Digital Product Development From Scratch: Technical University of Munich (TUM)
  • 刑法学总论 Criminal Law: Peking University
  • Cluster Analysis, Association Mining, and Model Evaluation: University of California, Irvine
  • Fundamentals of Machine Learning in Finance: New York University
  • Introduction to Statistical Analysis: Hypothesis Testing: SAS
  • Operations and Process Management: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok