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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Visualization Best Practices

      Skills you'll gain: Data Visualization Software, Statistical Visualization, Data Presentation, Plot (Graphics), Data Storytelling, Tableau Software, Exploratory Data Analysis, Descriptive Statistics, Data Analysis, Descriptive Analytics, Histogram

      3.9
      Rating, 3.9 out of 5 stars
      ·
      19 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Applied Industrial Internet of Things

      Skills you'll gain: Internet Of Things, Wireless Networks, Automation, Digital Transformation, System Monitoring, Real Time Data, Data Security, Telecommunications, Cloud Computing, Network Protocols, Data Management

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Facebook Shop in Commerce Manager

      Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

      3.8
      Rating, 3.8 out of 5 stars
      ·
      19 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Get Started with User Experience (UX) Design in Miro

      Skills you'll gain: User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Experience Design, Usability, Visualization (Computer Graphics), User Centered Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Data Analytics (DE)

      Skills you'll gain: Data Cleansing, Rmarkdown, Stakeholder Management, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Data Literacy, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Analytical Skills, Data Integrity, Dashboard, Data Visualization Software, Tableau Software, Ggplot2, Data Quality, Spreadsheet Software, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      36 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create environmental awareness content with Canva

      Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Graphic Design, Content Creation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set Up Shop on Facebook Shops using Canva

      Skills you'll gain: Facebook, Customer experience improvement, Product Assortment, Organizational Skills, Social Media, Social Media Content, Customer Engagement, Social Media Marketing, Photo Editing, E-Commerce

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a business mind map with Coggle

      Skills you'll gain: Business Planning, Product Management, Market Analysis, Information Architecture, Collaborative Software, Version Control, Business Strategy, Organizational Skills, Business Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Diabetes Disease Detection with XG-Boost and Neural Networks

      Skills you'll gain: Artificial Neural Networks, Exploratory Data Analysis, Applied Machine Learning, Predictive Modeling, Classification And Regression Tree (CART), Data Analysis, Predictive Analytics, Machine Learning Algorithms, Machine Learning, Statistical Analysis, Feature Engineering

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Crear un Kit de Bienvenida para el Cliente con Canva

      Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Brochures, Design Strategies, Customer Engagement, Graphic and Visual Design, Digital Publishing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI - Your Personal Code Reviewer

      Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Data Ethics, Artificial Intelligence, Program Development, Maintainability, Data Cleansing

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Plataformas para procesar datos no tradicionales​

      Skills you'll gain: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Big Data, MongoDB, File Systems, Apache Hadoop, Distributed Computing, Data Architecture, Database Systems, Cloud Computing, Apache Spark, Public Cloud, Data Processing, Scalability, Databases, Environmental Monitoring, Image Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Visualization Best Practices: University of California, Irvine
    • Applied Industrial Internet of Things: L&T EduTech
    • Create a Facebook Shop in Commerce Manager: Coursera Project Network
    • Get Started with User Experience (UX) Design in Miro: Coursera Project Network
    • Google Data Analytics (DE): Google
    • Create environmental awareness content with Canva: Coursera Project Network
    • How to Set Up Shop on Facebook Shops using Canva: Coursera Project Network
    • Create a business mind map with Coggle: Coursera Project Network
    • Diabetes Disease Detection with XG-Boost and Neural Networks: Coursera Project Network
    • Crear un Kit de Bienvenida para el Cliente con Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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