• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Preview
      Preview
      U

      University of Geneva

      Violence Against Healthcare

      Skills you'll gain: Healthcare Ethics, Emergency Medical Services, Patient Safety, Health Care, Health Systems, Community Health, Emergency Services, Hospital Experience, Safety and Security, Law, Regulation, and Compliance, Health Policy, Risk Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Sampling People, Networks and Records

      Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Quantitative Research, Statistical Methods, Statistical Analysis, Statistical Software, Probability & Statistics, Probability, Network Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      104 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Data Visualization Software, Plot (Graphics), MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      58 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad Austral

      La enseñanza de las Ciencias Naturales en la escuela primaria

      Skills you'll gain: Curiosity, Student Engagement, Investigation, Student-Centred Learning, Teaching, General Science and Research, Learning Strategies, Pedagogy, Scientific Methods, Classroom Management, Instructional Strategies, Experimentation, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Integrated and Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Pensamiento crítico: toma de decisiones razonadas

      Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Decision-Making, Complex Problem Solving, Analysis, Creativity, Ethical Standards And Conduct, Research, Human Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      185 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Hacer negocios con multinacionales y empresas en América Latina

      Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Business Ethics, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Growth Strategies, Economics, Market Share, Natural Resource Management, Environment and Resource Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      249 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Habilidades humanas y de negocios para negociar

      Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Interpersonal Communications, Communication, Needs Assessment, Empathy, Customer Insights, Problem Solving, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      325 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Patent

      Skills you'll gain: Intellectual Property, Business Process, Innovation, Case Studies, Case Law, Business Strategy, New Product Development, Product Development, Lawsuits, New Business Development, Legal Strategy, Global Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      527 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The University of Tokyo

      Interactive Teaching(インタラクティブ・ティーチング)

      Skills you'll gain: Syllabus Development, Interactive Learning, Student Engagement, Teaching, Lesson Planning, Education and Training, Instructional Strategies, Course Development, Developing Training Materials, Design, Storytelling, Higher Education, Discussion Facilitation, Public Speaking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Project Network

      عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

      Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Social Media Marketing, Content Marketing, Writing, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      159 reviews

      Intermediate · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…170171172…404

    In summary, here are 10 of our most popular social media marketing courses

    • Violence Against Healthcare: University of Geneva
    • Sampling People, Networks and Records: University of Michigan
    • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
    • La enseñanza de las Ciencias Naturales en la escuela primaria: Universidad Austral
    • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
    • Pensamiento crítico: toma de decisiones razonadas: Tecnológico de Monterrey
    • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
    • Habilidades humanas y de negocios para negociar: Universidad Nacional Autónoma de México
    • Protecting Business Innovations via Patent: The Hong Kong University of Science and Technology
    • Introduction to Market Research: Queen Mary University of London

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok