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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • S

      SkillUp EdTech

      Prep for Microsoft Azure Data Engineer Associate Cert DP-203

      Skills you'll gain: Azure Synapse Analytics, Data Security, Databricks, Data Store, Data Quality, Microsoft Azure, Data Storage Technologies, Data Storage, Data Transformation, Database Management, Data Processing, Data Cleansing, Query Languages, Performance Tuning, Data Integration, Extract, Transform, Load, Data Pipelines, Apache Spark

      3.9
      Rating, 3.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Project Network

      Data Modeling with Power BI: Advanced DAX Calculations

      Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Analysis, Financial Data, Business Intelligence, Data Modeling, Financial Analysis, Time Series Analysis and Forecasting, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      أساسيات الإعلان على وسائل التواصل الاجتماعي

      Skills you'll gain: Paid media, General Data Protection Regulation (GDPR), Instagram, Information Privacy, Personally Identifiable Information, Advertising, Facebook, Social Media, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Social Media Marketing, Marketing Materials, Marketing Design, Content Creation, Copywriting, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Salesforce Admin and App Builder

      Skills you'll gain: Salesforce, Data Import/Export, Dashboard, Salesforce Development, Application Deployment, Data Cleansing, Data Migration, User Accounts, Workflow Management, Business Reporting, Customer Relationship Management, Management Reporting, Continuous Deployment, Data Management, Identity and Access Management, Release Management, Data Quality, Data Integration, Authorization (Computing), Business Process Automation

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Linear Regression

      Skills you'll gain: Regression Analysis, R Programming, Statistical Inference, Data Analysis, Statistical Analysis, Predictive Modeling, Probability & Statistics, Linear Algebra

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      Introduction to Generative AI in Legal

      Skills you'll gain: Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Regulation and Legal Compliance, Legal Proceedings, Artificial Intelligence, Legal Writing, Document Management, ChatGPT, Ethical Standards And Conduct, Automation, Natural Language Processing, Client Services

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Predictive Analytics for Business with H2O in R

      Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Data Science, Data Processing, Feature Engineering, Machine Learning, Telemarketing, Application Deployment

      4.9
      Rating, 4.9 out of 5 stars
      ·
      53 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Design Thinking for Data Professionals

      Skills you'll gain: User Research, Human Centered Design, Ideation, User Experience Design, Design Thinking, Prototyping, Brainstorming, User Experience, Innovation, Usability Testing, Data Synthesis

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Use Tableau for Your Data Science Workflow

      Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Tableau Software, Data Ethics, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Heat Maps, Data Analysis, Descriptive Analytics, Geospatial Information and Technology, Histogram, Analytical Skills, Application Deployment, Network Analysis

      3.9
      Rating, 3.9 out of 5 stars
      ·
      27 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of London

      Doing Economics: Measuring Climate Change

      Skills you'll gain: Microsoft Excel, Environmental Policy, Data Analysis, Data Visualization, Descriptive Statistics, Correlation Analysis, Policy Analysis, Environmental Issue, Scatter Plots, Environmental Science, Economics, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea tu primera campaña con Facebook Ads Manager

      Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Facebook, Advertising, Social Media Campaigns, Social Media, Campaign Management, User Accounts, Account Management, Budget Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      A

      Amazon Web Services

      Exploring Artificial Intelligence Use Cases and Applications

      Skills you'll gain: Generative AI, Business Metrics, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric

      4.4
      Rating, 4.4 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Prep for Microsoft Azure Data Engineer Associate Cert DP-203: SkillUp EdTech
    • Data Modeling with Power BI: Advanced DAX Calculations : Coursera Project Network
    • أساسيات الإعلان على وسائل التواصل الاجتماعي: Meta
    • Salesforce Admin and App Builder: LearnKartS
    • Linear Regression: Illinois Tech
    • Introduction to Generative AI in Legal: Coursera Instructor Network
    • Predictive Analytics for Business with H2O in R: Coursera Project Network
    • Design Thinking for Data Professionals: Fractal Analytics
    • Use Tableau for Your Data Science Workflow: University of California, Irvine
    • Doing Economics: Measuring Climate Change: University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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