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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Building a Hiring Plan by Analyzing Past Data in Sheets

      Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Data Analytics for Digital Transformation

      Skills you'll gain: Digital Transformation, Business Ethics, Customer experience improvement, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Scikit Learn (Machine Learning Library), Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Business Modeling, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies, Applied Machine Learning, Statistical Machine Learning

      Intermediate · Specialization · 3 - 6 Months

    • A

      Accenture

      Understanding Technology and Data

      Skills you'll gain: Microsoft Excel, Data Security, Data Analysis, Data-Driven Decision-Making, Programming Principles, Web Language, Emerging Technologies, Data Collection, Computer Security Awareness Training, Digital Communications, Computer Programming, Scripting Languages, Web Development, Information Technology, Digital Transformation, Business Technologies, Technology Solutions, Blockchain, Cloud Computing, Computer Hardware

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Fundamentals of Machine Learning for Supply Chain

      Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Operations Research, NumPy, Data Manipulation, Supply Chain, Data Transformation, Pandas (Python Package), Data Analysis, Data Cleansing, Programming Principles, Python Programming, Applied Machine Learning, Plot (Graphics), Computer Programming, Data Structures

      3.7
      Rating, 3.7 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Get Started with User Experience (UX) Design in Miro

      Skills you'll gain: User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Experience Design, Usability, Visualization (Computer Graphics), User Centered Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      How to edit and improve a Facebook Ad

      Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer du contenu pour Youtube avec Canva

      Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      Cisco Learning and Certifications

      Threat Investigation

      Skills you'll gain: Cyber Threat Intelligence, Cyber Threat Hunting, Threat Detection, Vulnerability Assessments, Threat Management, Event Monitoring, Security Information and Event Management (SIEM), Continuous Monitoring, Incident Response, Security Management, Network Security, Network Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 4 Weeks

    • N

      Northeastern University

      Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

      Skills you'll gain: Value Propositions, Business Strategy, Business Modeling, Innovation, Customer Insights, Customer experience strategy (CX), Market Opportunities, Continuous Improvement Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Fundamentos da Gestão do Sucesso do Cliente

      Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Value Propositions, Business Analysis, Interpersonal Communications, Business Transformation, Business Solutions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      GenAI for Account Executives

      Skills you'll gain: Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, Sales Management, Market Analysis, Market Trend, Client Services, Workflow Management, Prompt Engineering, Innovation, Business Ethics, Customer Relationship Management, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera Project Network
    • Data Analytics for Digital Transformation: Dartmouth College
    • Understanding Technology and Data: Accenture
    • Market Research and Competitive Analysis: Xbox
    • Fundamentals of Machine Learning for Supply Chain: LearnQuest
    • Get Started with User Experience (UX) Design in Miro: Coursera Project Network
    • How to edit and improve a Facebook Ad: Coursera Project Network
    • Créer du contenu pour Youtube avec Canva: Coursera Project Network
    • Threat Investigation: Cisco Learning and Certifications
    • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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