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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Master Data Analysis with Pandas: Learning Path 1 (Enhanced)

      Skills you'll gain: Pandas (Python Package), Data Manipulation, Data Analysis, NumPy, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Introdução aos Negócios

      Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Business Strategy, Innovation, Business Management, Business Ethics, Finance, Business, People Management, Design Thinking, Corporate Finance, Business Modeling, Environmental Social And Corporate Governance (ESG), Entrepreneurship, Creativity, Diversity and Inclusion, Internet Of Things, Emerging Technologies, Payment Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      62 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Esports Teams and Professional Players

      Skills you'll gain: Contract Negotiation, Media and Communications, Journalism, Contract Management, Live Streaming, Content Creation, Social Media, Team Management, Marketing, Compensation Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Saïd Business School, University of Oxford

      Sustainable Finance: Products, Instruments and Future Trends

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainability Reporting, Finance, Stakeholder Engagement, Financial Market, Financial Regulation, Business Strategies, Investments, Market Trend, Loans, Risk Management, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Data Engineer, Big Data and ML on Google Cloud em Português

      Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Lakes, Dataflow, Extract, Transform, Load, Cloud Infrastructure, Real Time Data, Big Data, Tensorflow, MLOps (Machine Learning Operations), Data Warehousing, Cloud Storage, Data Infrastructure, Cloud Solutions, Looker (Software), Data Transformation, Data Processing, Data Architecture, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      123 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad de los Andes

      Analytics en las organizaciones

      Skills you'll gain: Analytics, Business Analytics, Data Governance, Business Intelligence, Data-Driven Decision-Making, Data Analysis, Operational Analysis, Predictive Analytics, Market Intelligence, Organizational Strategy, Competitive Analysis, Organizational Structure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Applications of Copilot in the Workplace

      Skills you'll gain: Microsoft Copilot, Customer Relationship Management (CRM) Software, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, Self Service Technologies, Sales Process, Sales Strategy, Customer Service, Marketing Analytics, Return On Investment, Automation, Lead Generation, Natural Language Processing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gerenciamento de mídias sociais

      Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media Strategy, Content Management, Instagram, Digital Content, Performance Analysis, Facebook, Brand Management, Customer Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Industrial Fluid systems & Smart Factory Automation

      Skills you'll gain: Electrical Systems, Automation Engineering, Hydraulics, Programmable Logic Controllers, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Hardware Troubleshooting, Equipment Design, Manufacturing Processes, Manufacturing and Production, Production Process, Robotic Process Automation, Failure Analysis, Emerging Technologies, Digital Transformation, Manufacturing Operations

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      W

      Whizlabs

      Exam Prep DP-600: Microsoft Fabric Analytics Engineer

      Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Microsoft Power Platform, Data Modeling, Data Governance, Data Warehousing, Data Analysis, Analytics, Extract, Transform, Load, Data Import/Export, Data Integration, Real Time Data, Data Transformation, Data Management, Data Architecture, Data Pipelines, SQL

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Applied Machine Learning

      Skills you'll gain: PyTorch (Machine Learning Library), Unsupervised Learning, Computer Vision, Machine Learning Algorithms, Applied Machine Learning, Image Analysis, Dimensionality Reduction, Supervised Learning, Reinforcement Learning, Feature Engineering, Regression Analysis, Data Cleansing, Machine Learning, Data Mining, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Advanced Analytics, Deep Learning, Artificial Neural Networks, Decision Tree Learning

      3.6
      Rating, 3.6 out of 5 stars
      ·
      9 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      UBITS

      Potencia tus ventas en el sector retail

      Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Upselling, Selling Techniques, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Merchandising, Customer Service, Team Oriented, Customer Engagement, Customer Complaint Resolution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Master Data Analysis with Pandas: Learning Path 1 (Enhanced): Coursera Project Network
    • Introdução aos Negócios: Fundação Instituto de Administração
    • Esports Teams and Professional Players: University of California, Irvine
    • Sustainable Finance: Products, Instruments and Future Trends: Saïd Business School, University of Oxford
    • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud
    • Analytics en las organizaciones: Universidad de los Andes
    • Applications of Copilot in the Workplace: Microsoft
    • Gerenciamento de mídias sociais: Meta
    • Industrial Fluid systems & Smart Factory Automation: L&T EduTech
    • Exam Prep DP-600: Microsoft Fabric Analytics Engineer: Whizlabs

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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