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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Stakeholder Relations and Reporting

      Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Engagement, Public Relations, Marketing and Public Relations, Media Relations, Performance Reporting, Report Writing, Strategic Communication, Business Reporting, Marketing Effectiveness, Research Reports, Community Outreach, Performance Metric, Communication Strategies, Presentations, Relationship Building, Data Visualization, Data Collection

      4.9
      Rating, 4.9 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • É

      École Polytechnique Fédérale de Lausanne

      Big Data Analysis with Scala and Spark (Scala 2 version)

      Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Big Data, Data Manipulation, Distributed Computing, Data Processing, Performance Tuning, Programming Principles

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to create and sell templates on Canva

      Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Creative Design, Selling Techniques

      3.7
      Rating, 3.7 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      GCP Professional Architect

      Skills you'll gain: Site Reliability Engineering, Infrastructure as Code (IaC), Google Cloud Platform, Application Deployment, Identity and Access Management, Big Data, Cloud Computing, Google App Engine, Kubernetes, Cloud Computing Architecture, Data Processing, Cloud Management, Public Cloud, Continuous Deployment, Dataflow, Cloud Storage, Cloud Infrastructure, Load Balancing, Network Monitoring, Cloud Security

      Intermediate · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Data Science Coding Challenge: Loan Default Prediction

      Skills you'll gain: Applied Machine Learning, Jupyter, Data Processing, Predictive Modeling, Machine Learning, Predictive Analytics, Data Manipulation, Data Science, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      92 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Healthcare Data Models

      Skills you'll gain: Data Integration, Data Validation, Data Quality, Data Modeling, Health Informatics, Data Transformation, Data Warehousing, Star Schema, Health Information Management, Data Analysis, Network Model, Analytics, Interoperability, Relational Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Functions

      Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Supply Chain, Gap Analysis, Consumer Behaviour, Business Workflow Analysis, Coordinating, Process Optimization, Strategic Partnership, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Theory of the Firm

      Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Market Research, Competitive Analysis, Consumer Behaviour, Revenue Management, Production Process, Decision Making

      5
      Rating, 5 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fred Hutchinson Cancer Center

      Researcher's Guide to Omic Data

      Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Research Design, Exploratory Data Analysis, Metadata Management, Experimentation, Science and Research, R Programming, Scientific Methods, Spatial Analysis, Data Collection, Data Quality, Data Validation, Quantitative Research, Biology, Qualitative Research, Analysis

      3.8
      Rating, 3.8 out of 5 stars
      ·
      22 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      D

      Dubai College of Tourism

      Dubai Hospitality Marketing

      Skills you'll gain: Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Target Audience, Market Trend, Market Analysis, Brand Strategy

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to Social Media Marketing with Visme

      Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Creative Design, Data Visualization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain in Financial Services: Strategic Action Plan

      Skills you'll gain: Blockchain, Plan Execution, Business Strategy, Strategic Decision-Making, Feasibility Studies, Work Breakdown Structure, Project Implementation, Market Opportunities, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Value Propositions, Market Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Stakeholder Relations and Reporting: Microsoft
    • Big Data Analysis with Scala and Spark (Scala 2 version): École Polytechnique Fédérale de Lausanne
    • How to create and sell templates on Canva: Coursera Project Network
    • GCP Professional Architect: LearnKartS
    • Data Science Coding Challenge: Loan Default Prediction: Coursera Project Network
    • Healthcare Data Models: University of California, Davis
    • Marketing Channel Functions: Emory University
    • The Theory of the Firm: University of Illinois Urbana-Champaign
    • Researcher's Guide to Omic Data: Fred Hutchinson Cancer Center
    • Dubai Hospitality Marketing : Dubai College of Tourism

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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