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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Strategizing the Use of Generative AI in Learning Design

      Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, ChatGPT, Education Software and Technology, Design Strategies, Artificial Intelligence, Data Ethics, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Digital Mood Board with Canva

      Skills you'll gain: Canva (Software), Color Theory, Presentations, Data Sharing, Organizational Skills, Graphic and Visual Design, Design, Creative Design, Content Creation, Dashboard, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Houston

      Value-Based Care: Organizational Competencies

      Skills you'll gain: Care Management, Organizational Change, Care Coordination, Health Care Administration, Health Care, Health Systems, Business Transformation, Change Management, Organizational Strategy, Governance, Health Informatics, Expense Management, Performance Measurement, Operational Efficiency, Financial Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      West Virginia University

      Compensation, Expenses and Quotas

      Skills you'll gain: Expense Management, Sales Management, Operating Expense, Compensation Strategy, Travel Arrangements, Transportation Operations, Compensation Management, Sales Strategy, Sales, Cost Control, Performance Metric, Goal Setting

      4.4
      Rating, 4.4 out of 5 stars
      ·
      36 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Machine Learning with TensorFlow on Google Cloud em Português Brasileiro

      Skills you'll gain: Feature Engineering, Tensorflow, Keras (Neural Network Library), Google Cloud Platform, Machine Learning, Applied Machine Learning, Data Strategy, Data Quality, MLOps (Machine Learning Operations), Unsupervised Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Deep Learning, Data Processing, Exploratory Data Analysis, Artificial Neural Networks, PyTorch (Machine Learning Library), Data Pipelines, Data Transformation, Performance Tuning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      92 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Mi nueva empresa: los siguientes pasos

      Skills you'll gain: Team Building, New Product Development, Leadership Development, Business Development, Entrepreneurship, Performance Analysis, Innovation, Business Strategy, Strategic Thinking, Business Modeling, Business Analysis, Business Communication, Growth Strategies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      DataOps Methodology

      Skills you'll gain: Data Governance, Data Strategy, Data Management, Data Modeling, Data Quality, Data Literacy, Data Integration, Metadata Management, Data Transformation, Data-Driven Decision-Making, Business Priorities, Data Pipelines, Sprint Retrospectives, Continuous Improvement Process, Sprint Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica del Perú

      Gestión de Emprendimientos Gastronómicos

      Skills you'll gain: Hospitality and Food Services, Food Services, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Market your new business with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Generative AI: A Game Changer for Program Managers

      Skills you'll gain: Program Management, Generative AI Agents, Risk Management, Project Management Institute (PMI) Methodology, Strategic Decision-Making, Business Risk Management, Project Management Life Cycle, Stakeholder Management, Project Management, Organizational Strategy, Business Ethics, Stakeholder Communications, Data-Driven Decision-Making, Requirements Analysis, Governance, Benefits Administration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U
      S

      Multiple educators

      Sustainable and Circular Product Development

      Skills you'll gain: Packaging and Labeling, Human Centered Design, Environmental Regulations, Design Thinking, Product Development, Product Design, Business Leadership, Reverse Logistics, Waste Minimization, Corporate Sustainability, Environmental Laws, Product Lifecycle Management, Industrial Design, Environmental Engineering, Process Engineering, Design Strategies, Logistics, Sustainability Reporting, Environmental Science, Material Handling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Foundations

      Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Strategizing the Use of Generative AI in Learning Design : University of Michigan
    • Create a Digital Mood Board with Canva: Coursera Project Network
    • Value-Based Care: Organizational Competencies: University of Houston
    • Compensation, Expenses and Quotas: West Virginia University
    • Machine Learning with TensorFlow on Google Cloud em Português Brasileiro: Google Cloud
    • Mi nueva empresa: los siguientes pasos : Universidad de los Andes
    • DataOps Methodology : IBM
    • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
    • Market your new business with Canva: Coursera Project Network
    • Generative AI: A Game Changer for Program Managers: SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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