Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Customer Relationship Management (CRM) Software, Emotional Intelligence, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months
University of Michigan
Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Pandas (Python Package), Scikit Learn (Machine Learning Library), Classification Algorithms, Feature Engineering, Data Manipulation, Python Programming, Unsupervised Learning, Supervised Learning
Intermediate · Course · 1 - 4 Weeks

Pohang University of Science and Technology(POSTECH)
Skills you'll gain: Internet Of Things, Wireless Networks, General Networking, Emerging Technologies, Electronic Hardware, Embedded Systems, Information Technology Architecture, Software Architecture, Computing Platforms, Computer Programming Tools, Problem Solving
Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, ChatGPT, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Artificial Intelligence, Context Management, Model Evaluation, Data Analysis, Verification And Validation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Data Visualization, Data Wrangling, Dashboard, Exploratory Data Analysis, Relational Databases, Data Analysis, Ggplot2, Model Evaluation, Data Presentation, SQL, Plot (Graphics), Databases, Data Manipulation, Web Scraping, R Programming
Beginner · Specialization · 3 - 6 Months