What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: Free Trial
Alibaba Cloud Academy
Alibaba Cloud Computing
Skills you'll gain: Relational Databases, Load Balancing, Data Visualization Software, Cloud Security, Network Security, Cloud Computing, Big Data, Database Management, General Networking, Apache Hadoop, Cloud Infrastructure, Cloud Computing Architecture, Network Architecture, Apache Spark, Data Security, Servers, Apache Hive, Application Security, Distributed Computing, Data Processing
4.6
Rating, 4.6 out of 5 stars
143 reviews
Beginner · Specialization · 3 - 6 Months
Peking University
人群与网络
Skills you'll gain: Game Theory, Graph Theory, Network Analysis, Market Dynamics, Social Sciences, Web Analytics and SEO, Computational Thinking, Information Technology, Sociology, Political Sciences, Economics, Behavioral Economics, Probability
4.7
Rating, 4.7 out of 5 stars
114 reviews
Mixed · Course · 3 - 6 Months
Status: Free Trial
GRAMMY GO
Foundations of Music Promotion & Branding
Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Constructive Feedback, Persona Development, Marketing Strategies
4.8
Rating, 4.8 out of 5 stars
11 reviews
Beginner · Course · 1 - 4 Weeks
Rice University
Introduction à l'analyse de données à l'aide d'Excel
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Cleansing, Data Import/Export
4.5
Rating, 4.5 out of 5 stars
20 reviews
Mixed · Course · 1 - 4 Weeks
Coursera Project Network
Crea equipos y trabaja en grupos con Canva
Skills you'll gain: Collaborative Software, Canva (Software), Design, User Accounts, Design Software
4.8
Rating, 4.8 out of 5 stars
151 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Minnesota
Optimization for Decision Making
Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Data Modeling, Business Mathematics, Process Optimization, Data-Driven Decision-Making, Business Intelligence, Microsoft Excel, Solution Design, Decision Making, Linear Algebra, Resource Allocation, Graphing
4.8
Rating, 4.8 out of 5 stars
73 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Fundação Instituto de Administração
Ciência de Dados para Finanças
Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Visualization, FinTech, Data Visualization Software, Deep Learning, Data Modeling, R Programming, Predictive Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Analytics, Data Manipulation, Machine Learning, Financial Market, Business Intelligence, Data Structures
4.3
Rating, 4.3 out of 5 stars
78 reviews
Beginner · Specialization · 1 - 3 Months
Status: New
Status: Free Trial
Edureka
Applied Data Analytics
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Visualization, Exploratory Data Analysis, Matplotlib, Data Visualization Software, Web Scraping, Probability Distribution, Predictive Modeling, Seaborn, Statistical Visualization, SQL, Plotly, Interactive Data Visualization, Statistical Inference, Pandas (Python Package), Database Management, Data Analysis, Data Presentation, Databases
3.9
Rating, 3.9 out of 5 stars
8 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
University of California, Santa Cruz
Bayesian Statistics: Time Series Analysis
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Bayesian Statistics, Statistical Modeling, Statistical Analysis, Statistical Inference, Regression Analysis, Data Analysis, Mathematical Modeling, Probability Distribution
4.4
Rating, 4.4 out of 5 stars
16 reviews
Intermediate · Course · 1 - 3 Months
Status: Free
The Chinese University of Hong Kong
Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)
Skills you'll gain: SPSS, Social Sciences, Statistical Modeling, Quantitative Research, Statistical Methods, Statistical Analysis, Correlation Analysis, Data Analysis Software, Sociology, Mathematical Modeling, Regression Analysis, Data Analysis
4.8
Rating, 4.8 out of 5 stars
93 reviews
Mixed · Course · 3 - 6 Months
Pontificia Universidad Católica de Chile
Escalamiento exitoso e Innovación en los Negocios
Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Leadership and Management, Business Leadership, Business Development, Growth Strategies, Business Strategy, Team Leadership, Strategic Decision-Making, Governance, Brand Strategy, International Finance, Organizational Structure, Fundraising
4.8
Rating, 4.8 out of 5 stars
140 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Tools for Exploratory Data Analysis in Business
Skills you'll gain: Data Storytelling, Extract, Transform, Load, Business Analytics, Business Intelligence, Exploratory Data Analysis, Data Quality, Analytics, Data Visualization Software, Data Analysis, Power BI, Alteryx, Descriptive Statistics, Statistical Methods, Data Transformation, R Programming
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
50 reviews
Beginner · Course · 1 - 4 Weeks