Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Data Integration, Data Validation, Data Quality, Data Cleansing, Data Modeling, Health Informatics, Data Transformation, Data Warehousing, Star Schema, Health Information Management, Data Analysis, Analytics, Electronic Medical Record, Database Systems, Relational Databases
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Transformation, Statistical Modeling, Trend Analysis, Predictive Analytics, Statistical Methods
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions
Beginner · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Database Management Systems, Big Data, Apache Hadoop, PostgreSQL, Network Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Rmarkdown, Stakeholder Communications, Data Ethics, Data-Driven Decision-Making, Data Cleansing, Tableau Software, Spreadsheet Software, Data Validation, Data Visualization Software, Ggplot2, Data Integration, Dashboard, Data Integrity, Data Transformation, Data Collection, Case Studies, Interviewing Skills
Beginner · Professional Certificate · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Risk Modeling, Decision Tree Learning, Predictive Modeling, Feature Engineering, Applied Machine Learning, Random Forest Algorithm, Forecasting, Model Evaluation, Data Preprocessing, Logistic Regression, Machine Learning, Statistical Analysis, Probability & Statistics, Data Analysis, Deep Learning
Intermediate · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Strategic Prioritization, Leadership, Business Strategy, Culture Transformation, Prioritization, Scalability, Employee Engagement
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks