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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Keller Williams

      Establish Clients for Life with Sellers

      Skills you'll gain: Real Estate Sales, Real Estate Transactions, Lead Generation, Sales Presentation, Prospecting and Qualification, Closing (Sales), Client Services, Negotiation, Consultative Selling, Marketing, Customer Relationship Building, Contract Management, Real Estate

      4.4
      Rating, 4.4 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Implicaciones estratégicas de la marca

      Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Batch Data Pipelines on GCP 日本語版

      Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Data Transformation, Big Data, Apache Spark, Apache Hadoop, Cloud Storage

      4.4
      Rating, 4.4 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northeastern University

      Healthcare Consumerism and Implication for Care Delivery

      Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Change Management, Health Care, Health Care Administration, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Innovation, Emerging Technologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      83 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Macro-Environmental Factors Using Creately

      Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • F

      Fundação Lemann

      Explorando os recursos educacionais da Khan Academy

      Skills you'll gain: Learning Management Systems, Blended Learning, Education Software and Technology, Student-Centred Learning, Teaching, Differentiated Instruction, Data Analysis, Instructional Strategies, Mathematics Education, Performance Reporting, Student Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      96 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Persona Development, Market Analysis, Market Opportunities, Business Research, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Data Analysis, AI Personalization, Innovation, Regulatory Compliance

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      HTML y CSS en detalle

      Skills you'll gain: Responsive Web Design, HTML and CSS, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), Debugging, Web Design, UI Components, Semantic Web, Hypertext Markup Language (HTML), Front-End Web Development, Web Content Accessibility Guidelines, Web Analytics and SEO

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Publicidad

      Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Advertising Campaigns, Social Media, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Strategic Marketing, Digital Marketing, Target Audience

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Batch Data Pipelines on GCP en Español

      Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Apache Hive, Data Integration, Apache Spark, PySpark, Serverless Computing, Apache Hadoop, Big Data, Data Migration, Data Transformation, Performance Tuning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Empowering and Transforming Your Organization with GenAI

      Skills you'll gain: Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Organizational Effectiveness, Organizational Strategy, Workforce Development, Stakeholder Engagement, Business Leadership, Digital Transformation, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Strategy

      Skills you'll gain: E-Commerce, Global Marketing, Innovation, Strategic Partnership, Strategic Thinking, Business Strategy, Intellectual Property, Price Negotiation, New Business Development, Mergers & Acquisitions, Competitive Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Establish Clients for Life with Sellers: Keller Williams
    • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
    • Building Batch Data Pipelines on GCP 日本語版: Google Cloud
    • Healthcare Consumerism and Implication for Care Delivery : Northeastern University
    • Analyzing Macro-Environmental Factors Using Creately: Coursera Project Network
    • Explorando os recursos educacionais da Khan Academy: Fundação Lemann
    • Market Research and Competitive Analysis: Microsoft
    • HTML y CSS en detalle: Meta
    • Publicidad: Universidad de Palermo
    • Building Batch Data Pipelines on GCP en Español: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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