• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      AI & ML Applications in Oil and Gas Industry

      Skills you'll gain: Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Energy and Utilities, Anomaly Detection, Big Data, Geostatistics, Image Analysis, Data Processing, Analytics, Geospatial Information and Technology, Production Process, Natural Resource Management, Physical Science

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Minnesota

      Matrix Methods

      Skills you'll gain: Linear Algebra, Data Analysis, Mathematical Modeling, Machine Learning Methods, Numerical Analysis, Applied Mathematics

      4.1
      Rating, 4.1 out of 5 stars
      ·
      248 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      AI Workflow: Feature Engineering and Bias Detection

      Skills you'll gain: Feature Engineering, Unsupervised Learning, Data Ethics, Dimensionality Reduction, Anomaly Detection, Text Mining, Applied Machine Learning, Data Transformation, Data Cleansing, Exploratory Data Analysis, Data Science, Artificial Intelligence, Machine Learning, Natural Language Processing, Data Quality, Machine Learning Algorithms, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      74 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Business Model Canvas

      Skills you'll gain: Value Propositions, Business Planning, Business Modeling, Strategic Partnership, Target Market, Customer Analysis, Business Strategy, Marketing Channel, Cost Control, Operating Cost, Revenue Management, Resource Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Foundations of Management Consulting: Strategies & Tools

      Skills you'll gain: Financial Statements, Sales Process, Advertising, Income Statement, Balance Sheet, New Product Development, Consultative Approaches, Business Strategies, Profit and Loss (P&L) Management, Price Negotiation, Supply And Demand, Product Strategy, Business Economics, Business Strategy, Market Opportunities, Competitive Analysis, Business Development, Complex Problem Solving, Analysis, Benchmarking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Snowflake

      Introduction to Generative AI with Snowflake

      Skills you'll gain: Prompt Engineering, Generative AI, Unstructured Data, Large Language Modeling, Snowflake Schema, Applied Machine Learning, Application Development, Natural Language Processing, Performance Tuning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      36 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Data Mining Project

      Skills you'll gain: Data Mining, Exploratory Data Analysis, Data Analysis, Big Data, Data Presentation, Unsupervised Learning, Predictive Analytics, Applied Machine Learning, Data Visualization Software, Technical Writing, Natural Language Processing, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      48 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Digital Technology in Manufacturing

      Skills you'll gain: Product Lifecycle Management, Computer-Aided Design, Manufacturing Processes, Enterprise Resource Planning, Supply Chain Management, Embedded Systems, Control Systems, Mechanical Design, Manufacturing and Production, Automation, Finite Element Methods, Internet Of Things, Cybersecurity, C (Programming Language), Computer Architecture, Simulation and Simulation Software, Process Engineering, Wireless Networks, Digital Transformation, Cloud Computing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      19 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Inteligência Artificial Aplicada ao CRM

      Skills you'll gain: Data-Driven Decision-Making, Customer Relationship Management, Big Data, Data Mining, Business Intelligence, Plot (Graphics), Business Analytics, Data Visualization Software, R Programming, Sales Pipelines, Deep Learning, Market Intelligence, Business Metrics, Predictive Analytics, Customer experience strategy (CX), Customer Analysis, Strategic Decision-Making, Applied Machine Learning, Data Structures, Data Science

      4.4
      Rating, 4.4 out of 5 stars
      ·
      97 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The Hong Kong University of Science and Technology

      China’s Economic Transformation Part 1: Economic Reform and Growth in China

      Skills you'll gain: Economic Development, International Relations, International Finance, Socioeconomics, Economics, Governance, World History, Financial Systems, Fiscal Management, Global Marketing, Banking, Policty Analysis, Research, and Development, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      200 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAS

      Using Data for Geographic Mapping and Forecasting in SAS Visual Analytics

      Skills you'll gain: SAS (Software), Forecasting, Spatial Data Analysis, Data Visualization Software, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Predictive Analytics, Geospatial Mapping, Data Analysis, Geographic Information Systems, Data Manipulation, Data Transformation, Statistical Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      223 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yonsei University

      Marketing Internacional en Asia

      Skills you'll gain: Global Marketing, Marketing Strategies, Marketing, Go To Market Strategy, Cultural Sensitivity, Target Market, Market Opportunities, Marketing Strategy and Techniques, Consumer Behaviour, Business-To-Consumer, Event Marketing, Cultural Diversity, Brand Management, B2B Sales, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      192 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…144145146…345

    In summary, here are 10 of our most popular marketing analytics courses

    • AI & ML Applications in Oil and Gas Industry: L&T EduTech
    • Matrix Methods: University of Minnesota
    • AI Workflow: Feature Engineering and Bias Detection: IBM
    • Business Model Canvas: Coursera Project Network
    • Foundations of Management Consulting: Strategies & Tools: Board Infinity
    • Introduction to Generative AI with Snowflake: Snowflake
    • Data Mining Project: University of Illinois Urbana-Champaign
    • Digital Technology in Manufacturing: L&T EduTech
    • Inteligência Artificial Aplicada ao CRM: Fundação Instituto de Administração
    • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok