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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • J

      Johns Hopkins University

      Computing for Cancer Informatics

      Skills you'll gain: Computer Systems, Data Processing, Computing Platforms, Health Informatics, Bioinformatics, Data Storage, Computer Architecture, Big Data, Capacity Management, Data Infrastructure, Cloud Computing, Oncology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

      Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Apache Spark, Database Management, Data Integration, Dataflow, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Query Languages, Power BI, Data Loss Prevention

      4.3
      Rating, 4.3 out of 5 stars
      ·
      125 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Building Digital Media using Graphic Design in PowerPoint

      Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Digital Design, Content Creation, Multimedia, Photo/Video Production and Technology, Infographics, Video Production, Media Production, Data Import/Export, Data Sharing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      69 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Aptly

      TikTok for Business

      Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Social Media Strategy, Content Creation, Marketing, Brand Awareness, Marketing Strategy and Techniques, Content Strategy, Customer Engagement, Video Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Data Processing with Azure

      Skills you'll gain: Microsoft Azure, Big Data, Data Processing, Analytics, Data Pipelines, Databricks, Apache Spark, PySpark, Data Analysis, Data Warehousing, Extract, Transform, Load, Real Time Data, Data Transformation, Scheduling, Data Storage

      3.7
      Rating, 3.7 out of 5 stars
      ·
      67 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      English for Developing a Business

      Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Productivity Software, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Grande Distribution et RSE : Comprendre et Agir

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Environmental Issue, Public Health, Business Ethics, Sustainability Reporting, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      HTML y CSS en detalle

      Skills you'll gain: Responsive Web Design, HTML and CSS, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), Debugging, Web Design, UI Components, Semantic Web, Hypertext Markup Language (HTML), Front-End Web Development, Web Content Accessibility Guidelines, Web Analytics and SEO

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Optimizing Your Website's Keywords & Pages using Ubersuggest

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content

      4.4
      Rating, 4.4 out of 5 stars
      ·
      85 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Launching into Machine Learning en Español

      Skills you'll gain: Exploratory Data Analysis, Data Quality, Applied Machine Learning, Machine Learning, Supervised Learning, Machine Learning Algorithms, Google Cloud Platform, Data Analysis, Big Data, Sampling (Statistics), Regression Analysis, Performance Tuning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      MD-102: Endpoint Administrator

      Skills you'll gain: Microsoft Intune (Mobile Device Management Software), Endpoint Security, Microsoft Windows, Authentications, Application Deployment, Cyber Security Policies, Azure Active Directory, Group Policy, Enterprise Application Management, Identity and Access Management, Windows Servers, Enterprise Security, Mobile Security, System Configuration, Security Management, Microsoft Azure, User Provisioning, Android (Operating System), Patch Management, Desktop Support

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Politics and Ethics of Data Analytics in the Public Sector

      Skills you'll gain: Data Ethics, Policy Analysis, Political Sciences, Data Analysis, Public Policies, Analytics, Data Presentation, Data-Driven Decision-Making, Ethical Standards And Conduct, R Programming, Predictive Modeling, Applied Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Computing for Cancer Informatics: Johns Hopkins University
    • Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs: Google Cloud
    • Building Digital Media using Graphic Design in PowerPoint: Coursera Project Network
    • TikTok for Business: Aptly
    • Data Processing with Azure: LearnQuest
    • English for Developing a Business: University of California, Irvine
    • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
    • HTML y CSS en detalle: Meta
    • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera Project Network
    • Launching into Machine Learning en Español: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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