• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    E

    Emory University

    Finance for Non-Financial Managers

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Income Statement, Balance Sheet, Finance, Risk Management, Financial Management, Microsoft Excel, Investment Management, Accounting, Return On Investment, Cash Flows

    4.4
    Rating, 4.4 out of 5 stars
    ·
    472 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق

    Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    iOS Development for Creative Entrepreneurs

    Skills you'll gain: Swift Programming, Objective-C (Programming Language), iOS Development, Core Data (Software), Apple iOS, Video Game Development, Game Design, Model View Controller, JSON, User Interface (UI) Design, UI Components, Mobile Development, OAuth, Responsive Web Design, Prototyping, Animation and Game Design, Apple Xcode, Human Computer Interaction, UI/UX Strategy, Usability Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    710 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    922 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Liderazgo, Motivación y Gestión de Recursos Humanos

    Skills you'll gain: Human Capital, Talent Management, Human Resource Strategy, Human Resources Management and Planning, Social Skills, Recruitment Strategies, Team Motivation, Employee Retention, Human Resources, Workforce Development, People Development, Team Building, Verbal Communication Skills, Teamwork, Leadership Development, Leadership, Emotional Intelligence, Communication, Recognizing Others, Professional Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    What is Product Lifecycle Management?

    Skills you'll gain: Product Lifecycle Management, Product Planning, Product Strategy, Product Management, AI Product Strategy, Product Improvement, Strategic Planning, Business Strategy, Technology Strategies, Innovation, Project Implementation, Change Management, Competitive Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Planning & Negotiating

    Skills you'll gain: Negotiation, Event Planning, Business Correspondence, Business Writing, Business Communication, Verbal Communication Skills, Planning, Proposal Development, Decision Making, Customer Complaint Resolution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    606 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, AI Enablement, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Governance, Digital Transformation, Data Strategy, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Data Transformation, Big Data, Cloud Storage, Analytics, Business Intelligence, Data Processing, Data-Driven Decision-Making, Database Systems, Data Migration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    924 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    677 reviews

    Mixed · Course · 1 - 3 Months

1…134135136…365

In summary, here are 10 of our most popular marketing strategy courses

  • Finance for Non-Financial Managers: Emory University
  • تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق: Alfaisal University | KLD
  • iOS Development for Creative Entrepreneurs: University of California, Irvine
  • Global Trends for Business and Society: University of Pennsylvania
  • Liderazgo, Motivación y Gestión de Recursos Humanos: Universidad de Palermo
  • Business English: Capstone Project: University of Washington
  • What is Product Lifecycle Management?: Coursera
  • Business English: Planning & Negotiating: University of Washington
  • Complete Executive Leadership: Starweaver
  • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok