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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • E

      EIT Digital

      Impact from digital transformation: A Nano course

      Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      111 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      دليل استخدام كانفا للمبتدئين

      Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic and Visual Design, Design, User Accounts, Data Sharing, Document Management, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      83 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Legal Contracts and Agreements for Entrepreneurs

      Skills you'll gain: Commercial Laws, Risk Management, Business Risk Management, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Legal Strategy, New Business Development, Civil Law, Lawsuits, Intellectual Property, Sales Presentation, Finance, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Building Generative AI Capabilities

      Skills you'll gain: Design Thinking, Marketing Strategy and Techniques, Business Marketing, Customer Relationship Management, Customer experience improvement, MarTech, Business Strategy, Change Management, Competitive Intelligence, Information Privacy, Digital Transformation, Artificial Intelligence, Business Ethics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Crisis Management and Crisis Communication

      Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Emergency Response, Corporate Communications, Leadership, Risk Management, Contingency Planning, Leadership and Management, Business Leadership, Business Risk Management, Business Continuity Planning, Risk Analysis, Public Affairs, Communication Strategies, Public Relations, Stakeholder Communications, Internal Communications, Stakeholder Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      Illinois Tech

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Innovation, Operational Excellence, Customer experience strategy (CX), Technology Strategies, Plan Execution, Strategic Leadership, Business Strategies, Change Management, Data-Driven Decision-Making, Emerging Technologies, Governance

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Cybersecurity Policy for Water and Electricity Infrastructures

      Skills you'll gain: Risk Management Framework, Infrastructure Security, Cyber Security Policies, Continuous Monitoring, Cyber Security Assessment, Security Management, NIST 800-53, Cyber Governance, Cybersecurity, Cyber Security Strategy, Cyber Risk, Configuration Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      180 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Effective Corporate Communication: Principles & Evolution

      Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Business Communication, Stakeholder Engagement, Intercultural Competence, Public Relations, Corporate Strategy, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Infosec

      Cybersecurity Leadership and Management

      Skills you'll gain: Cyber Governance, Security Management, Incident Management, Cyber Security Strategy, Business Continuity Planning, Business Continuity, Disaster Recovery, IT Management, Information Systems Security, Cybersecurity, Governance, Cyber Risk, Cyber Security Policies, Security Controls, Asset Management, Security Requirements Analysis, Cyber Security Assessment, Information Assurance, Risk Analysis, Key Performance Indicators (KPIs)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      125 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Succession Planning

      Skills you'll gain: Succession Planning, People Development, Strategic Leadership, Workforce Planning, Talent Management, Business Planning, Leadership, Organizational Change, Business Continuity, Change Management, Risk Analysis, Business Risk Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      How to Develop an Account Strategy

      Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer experience strategy (CX), Customer Engagement, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Expectation Management, Data-Driven Decision-Making, Business Relationship Management

      4.1
      Rating, 4.1 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Raison d’être et Entreprise à Mission

      Skills you'll gain: Business Transformation, Corporate Sustainability, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Organizational Change, Corporate Strategy, Goal Setting, Business Ethics, Law, Regulation, and Compliance, Project Implementation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      141 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

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    1…134135136…295

    In summary, here are 10 of our most popular marketing strategy courses

    • Impact from digital transformation: A Nano course: EIT Digital
    • دليل استخدام كانفا للمبتدئين: Coursera Project Network
    • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park
    • Building Generative AI Capabilities: University of Virginia Darden School Foundation
    • Crisis Management and Crisis Communication: University of Colorado Boulder
    • Digital Transformation: Illinois Tech
    • Cybersecurity Policy for Water and Electricity Infrastructures: University of Colorado System
    • Effective Corporate Communication: Principles & Evolution: Starweaver
    • Cybersecurity Leadership and Management: Infosec
    • Succession Planning: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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