• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Instructor Network

      GenAI for Product Managers

      Skills you'll gain: Agile Product Development, Product Management, Generative AI, Product Development, AI Personalization, New Product Development, Product Lifecycle Management, Ideation, Technical Product Management, Data Ethics, Market Analysis, Customer Analysis, Process Development, Brainstorming, Technical Documentation, Artificial Intelligence, Business Ethics

      3.7
      Rating, 3.7 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Modernizing Data Lakes and Data Warehouses with GCP 日本語版

      Skills you'll gain: Google Cloud Platform, Data Pipelines, Data Lakes, Data Warehousing, Data Management, Data Infrastructure, Cloud Engineering, Cloud Storage, Big Data, Data Architecture, Data Processing, Scalability, SQL

      4.3
      Rating, 4.3 out of 5 stars
      ·
      48 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Storage in Microsoft Azure for Associate Developers

      Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Azure Active Directory, Cloud Security, Data Security, Application Development, Application Programming Interface (API), Key Management, Authentications, Unstructured Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with HubSpot

      Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Business Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Data Management, Integrated Marketing Communications, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universitat Autònoma de Barcelona

      The Olympic Games and the Media

      Skills you'll gain: Media and Communications, Video Production, Culture, Media Production, Journalism, Intellectual Property, Brand Management, Liberal Arts, Storytelling, Digital Communications, Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Edureka

      Machine Learning and NLP Basics

      Skills you'll gain: Natural Language Processing, Deep Learning, Predictive Modeling, Text Mining, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Tensorflow, Applied Machine Learning, Machine Learning Algorithms, Supervised Learning, Artificial Neural Networks, Unstructured Data

      3.4
      Rating, 3.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Facebook Business Page

      Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administrative Support, Customer Communications Management, Content Development and Management, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      106 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      Alteryx for Beginners

      Skills you'll gain: Alteryx, Spatial Data Analysis, Spatial Analysis, Data Transformation, Data Cleansing, Data Import/Export, Data Presentation, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Visualization Software, Data Mapping, Data Analysis, Data Integration, Text Mining, File Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Notion for Beginners: Intro to AI Marketing Template Mastery

      Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Strategies, Marketing, Marketing Operations, Campaign Management, ChatGPT, AI Personalization, Databases, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Azure Synapse SQL Pool - Implement Polybase

      Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Cloud-Based Integration, Microsoft SQL Servers, Transact-SQL, Data Integration, Cloud Storage, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Fundamentals of Data Analysis

      Skills you'll gain: Data Analysis, Analytics, Statistical Analysis, Data Mining, Spreadsheet Software, Exploratory Data Analysis, Descriptive Analytics, Quantitative Research, Data Cleansing, Data Processing, Data Collection, Advanced Analytics, Statistics, Predictive Analytics, Data Presentation, Regression Analysis, Data Visualization, SQL

      3.7
      Rating, 3.7 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Data Analysis for Managerial Decision-Making

      Skills you'll gain: Microsoft Excel, Descriptive Statistics, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Business Mathematics, Spreadsheet Software, Data-Driven Decision-Making, Algebra, Bayesian Statistics, Arithmetic, Statistical Analysis, Quantitative Research, Data Analysis, Regression Analysis, Correlation Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…133134135…315

    In summary, here are 10 of our most popular marketing analytics courses

    • GenAI for Product Managers: Coursera Instructor Network
    • Modernizing Data Lakes and Data Warehouses with GCP 日本語版: Google Cloud
    • Data Storage in Microsoft Azure for Associate Developers: Microsoft
    • Get Started with HubSpot: Coursera Project Network
    • The Olympic Games and the Media: Universitat Autònoma de Barcelona
    • Machine Learning and NLP Basics: Edureka
    • Create a Facebook Business Page: Coursera Project Network
    • Alteryx for Beginners: Packt
    • Notion for Beginners: Intro to AI Marketing Template Mastery: Coursera Project Network
    • Azure Synapse SQL Pool - Implement Polybase: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok