Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Colorado Boulder
Skills you'll gain: Non-Verbal Communication, Storytelling, Conflict Management, Interpersonal Communications, Driving engagement, De-escalation Techniques, Rapport Building, Diversity Awareness, Workplace inclusivity, Cultural Responsiveness, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Psychology, Vulnerability
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Demography, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business, Business Economics, Analysis, Governance
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Presentations, Marketing, Social Media Content, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Education Software and Technology, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: Case Studies, Critical Thinking, Decision Making, Research, Problem Solving, Verbal Communication Skills, Complex Problem Solving, Strategic Decision-Making, Communication, Analytical Skills, Analysis, Collaboration, Team Oriented
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising
Beginner · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Economic Development, Sustainable Development, Socioeconomics, Economics, Human Development, International Relations, Growth Strategies, Sociology, Demography, Policy Analysis
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing
Beginner · Guided Project · Less Than 2 Hours

Politecnico di Milano
Skills you'll gain: Blended Learning, Digital pedagogy, Education Software and Technology, Interactive Learning, Instructional Design, Innovation, Solution Design, Learning Strategies
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Brand Awareness, Marketing, Brand Management, Customer Engagement, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: International Relations, Diplomacy, Political Sciences, World History, Public Safety and National Security, Security Strategy, Economics, Policy Analysis, Cultural Diversity
Beginner · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: Sustainable Development, Hospitality, Social Impact, Corporate Sustainability, Economic Development, Environment and Resource Management, Culture, Organizational Change, Innovation, World History, Stakeholder Engagement, Data Collection
Beginner · Course · 1 - 3 Months