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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Human Resources Management Essentials

      Skills you'll gain: Organizational Change, Change Management, Performance Review, Human Resource Policies, Recruitment, Employee Performance Management, Employee Engagement, Diversity and Inclusion, Interviewing Skills, Human Resources, Employee Onboarding, Goal Setting, Health Care Administration, Internal Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Technion - Israel Institute of Technology

      New Product Development - develop your own new product

      Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software

      4.4
      Rating, 4.4 out of 5 stars
      ·
      138 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad Austral

      Coberturas de riesgo con futuros y opciones para agrobusiness

      Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Korea Advanced Institute of Science and Technology(KAIST)

      Design Thinking and Global Startup

      Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, Human Centered Design, Value Propositions, Innovation, Emerging Technologies, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Crisis Communications

      Skills you'll gain: Corporate Communications, Media Relations, Persuasive Communication, Crisis Management, Public Relations, Strategic Communication, Communication, Media Strategy, Public Speaking, Ethical Standards And Conduct, Business Ethics, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Master The Art of Digital Marketing with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Promotional Materials, Aesthetics, Design Elements And Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Innovación y creatividad organizacional

      Skills you'll gain: Innovation, Business Modeling, Design Thinking, Creative Problem-Solving, Brainstorming, Creative Thinking, Cognitive flexibility, Entrepreneurship, New Business Development, Open Mindset, Lean Methodologies, Organizational Strategy, Organizational Change, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      93 reviews

      Advanced · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

      Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Hospitality Services, Market Dynamics, Innovation, Product Design, Business Modeling, Platform As A Service (PaaS), Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Business Marketing, Sales Strategy, Marketing Planning, Value Propositions, Sales, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      163 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      L

      Ludwig-Maximilians-Universität München (LMU)

      Research kitchen

      Skills you'll gain: Innovation, Organizational Structure, Competitive Analysis, Business Strategy, Organizational Strategy, Research, Strategic Thinking, Business Research, Strategic Decision-Making, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      151 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Custom Marketing Analytics Dashboard in Data Studio

      Skills you'll gain: Data Visualization, Data Presentation, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Marketing Analytics, Data-Driven Decision-Making, Data Integration, Google Ads

      4.5
      Rating, 4.5 out of 5 stars
      ·
      111 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universitat Autònoma de Barcelona

      Corporate governance. Mitos y realidades

      Skills you'll gain: Governance, Legal Risk, Compliance Management, Business Ethics, Corporate Strategy, Law, Regulation, and Compliance, Ethical Standards And Conduct, Corporate Finance, Risk Management, Diversity and Inclusion

      4.5
      Rating, 4.5 out of 5 stars
      ·
      251 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Human Resources Management Essentials: Johns Hopkins University
    • New Product Development - develop your own new product: Technion - Israel Institute of Technology
    • Coberturas de riesgo con futuros y opciones para agrobusiness: Universidad Austral
    • Design Thinking and Global Startup: Korea Advanced Institute of Science and Technology(KAIST)
    • Crisis Communications : IESE Business School
    • Master The Art of Digital Marketing with Canva : Coursera Project Network
    • Innovación y creatividad organizacional: Tecnológico de Monterrey
    • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points): National Taiwan University
    • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
    • Research kitchen: Ludwig-Maximilians-Universität München (LMU)

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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