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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      270 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      EC-Council

      Digital Forensics Essentials (DFE)

      Skills you'll gain: Malware Protection, Cybersecurity, Data Security, Intrusion Detection and Prevention, Computer Security Awareness Training, Cyber Threat Intelligence, Data Integrity, Network Analysis, Microsoft Windows, Mac OS, Linux, Web Applications, File Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      158 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      Northwestern University

      Fundamentals of Digital Image and Video Processing

      Skills you'll gain: Image Analysis, Digital Communications, Computer Vision, Data Processing, Visualization (Computer Graphics), Medical Imaging, Electrical and Computer Engineering, Motion Graphics, Linear Algebra, Color Theory, Bayesian Statistics, Applied Mathematics, Sampling (Statistics), Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 3 Months

    • I

      Infosec

      Computer Forensics

      Skills you'll gain: File Systems, Microsoft Windows, Cybersecurity, TCP/IP, Network Protocols, Data Security, Information Systems Security, Litigation Support, Network Security, Operating Systems, Data Structures, General Networking, Data Validation, Record Keeping, Data Integrity, Data Storage, Data Analysis Software, User Accounts, USB, System Configuration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      313 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Digital Twins

      Skills you'll gain: Manufacturing Operations, Production Planning, Digital Transformation, Technology Strategies, Business Modeling, Technology Roadmaps, Business Transformation, Product Lifecycle Management, Internet Of Things, Simulation and Simulation Software, Emerging Technologies, Real Time Data, Trend Analysis, Risk Analysis, Systems Integration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Imperial College London

      Introduction to Digital health

      Skills you'll gain: Health Technology, Telehealth, Health Disparities, Health Informatics, Health Care, Health Systems, Electronic Medical Record, Interoperability, Public Health, Epidemiology, Big Data, Digital Transformation, Health Information Management, Machine Learning, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      228 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Email Marketing

      Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Target Audience, Campaign Management, Marketing Strategies, Growth Strategies, Promotional Strategies, Lead Generation, Customer Engagement, Automation, Law, Regulation, and Compliance

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Grow with AI: Your AI-driven Growth Marketing strategy

      Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Marketing Analytics, Customer experience strategy (CX), Customer Engagement, Lead Generation, Artificial Intelligence, Customer Insights, Customer Retention, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Product Manager

      Skills you'll gain: User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Product Roadmaps, Agile Methodology, Kanban Principles, Backlogs, Product Planning, Sprint Retrospectives, Agile Project Management, Agile Product Development, Product Strategy, Product Testing, Project Management Life Cycle, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, New Business Development, Social Media Marketing, Innovation, Influencing, Storytelling, Virtual Reality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      480 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Virginia Darden School Foundation

      Introduction to Digital Transformation Part 1

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      409 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…121314…272

    In summary, here are 10 of our most popular digital marketing courses

    • Retail Marketing Strategy: University of Pennsylvania
    • Digital Forensics Essentials (DFE): EC-Council
    • Fundamentals of Digital Image and Video Processing: Northwestern University
    • Computer Forensics: Infosec
    • Digital Twins: University of Michigan
    • Introduction to Digital health: Imperial College London
    • Email Marketing: Simplilearn
    • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
    • IBM Product Manager: IBM
    • Storytelling in Branding and Content Marketing : IE Business School

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    If you want to learn digital marketing for career advancement, business growth, or personal projects, having a clear goal will guide your learning. Regular practice, such as creating and optimizing campaigns, is crucial. Join online communities like Reddit’s r/digital_marketing for tips and support. Work on real projects such as managing social media accounts or running ad campaigns. Digital Marketing Specialization by University of Illinois Urbana-Champaign on Coursera is a great starting yet comprehensive resource.‎

    Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape:

    • Strategies for effective online marketing across various digital platforms
    • Techniques for search engine optimization (SEO) and search engine marketing (SEM)
    • Skills in social media marketing and content creation
    • Understanding of email marketing, affiliate marketing, and display advertising
    • Data analysis and conversion rate optimization to measure campaign effectiveness
    • Digital branding and reputation management‎

    Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience:

    • Beginners can start with introductory courses that cover the basics of digital marketing.
    • Those with some marketing background can deepen their expertise in specific digital marketing channels or tools.
    • Advanced digital marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.‎

    Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing
    • Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing
    • Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise‎

    Skills gained from Digital Marketing courses can lead to various roles within the marketing field:

    • Digital Marketing Manager, planning and executing digital marketing campaigns
    • SEO Specialist, optimizing website content for search engines
    • Social Media Manager, managing a brand’s presence on social media platforms
    • Content Strategist, developing engaging content aligned with business goals
    • PPC Analyst, managing pay-per-click advertising campaigns

    Discover which digital marketing role suits you best by taking our career quiz!‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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